Our competitor analysis service uses social listening and social intelligence to provide key insights into how your competitors are perceived across all areas of their business, from product and brand awareness to customer relationship management (CRM) and corporate social responsibility (CSR).
There are a variety of social listening tools which can make competitive analysis much easier and more effective. For example, you’ll be able to see how consumers are responding to an ad campaign run by your competitor, which you otherwise wouldn’t be able to do. This will also provide insights on how your consumers respond to these campaigns and identify which improvements could be made.
Understanding how products are received by your target audience of your competitors and what they like and dislike means that you can replicate a similar idea or at least have awareness of what not to do. You’ll also be able to find out what your competitors’ audience loves and why, which can provide you with guidance on offering a similar service to take advantage of market targeting.