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Social Media Campaign Tracking for an Asian Ecommerce Giant

Industry: Retail
Market: Singapore, Malaysia, the Philippines, Thailand, Vietnam
Languages: English, Malay, Filipino, Thai, Vietnamese
Methodologies: Brand Tracking, Competitor Analysis, Content Analysis

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One of Asia’s leading ecommerce companies wanted to measure the performance of their new international social media campaigns. In addition to evaluating reach and engagement in the five Asian target markets, they needed to see how consumers engaged with the content of the campaigns on a local market level and benchmark results against their key competitors.

Their business questions included:

  • How much visibility did the campaigns have pre-during-post launch?
  • How did the competitors’ sale campaigns perform in comparison?
  • How did the conversations differ from owned vs. earned content?

Download this case study to see how we used brand tracking, competitor analysis and content analysis to effectively measure the client’s first international social media campaign and help them maximise resonance across all markets.

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