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Social Media Campaign Tracking for an Asian Ecommerce Giant

Industry: Retail
Market: Singapore, Malaysia, the Philippines, Thailand, Vietnam
Language: English, Malay, Filipino, Thai, Vietnamese
Methodologies: Brand Tracking, Competitor Analysis, Content Analysis

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Challenge:

An ecommerce giant in Asia sought our help to assess the effectiveness of their latest social media campaigns targeting their main Asian markets. Apart from measuring reach and engagement, they wanted to analyse consumer interactions with campaign content, which included giveaways and endorsements by celebrities. Furthermore, they asked for our support to more accurately compare and benchmark their results against those of their main competitors.

While the client had prior experience with online campaigns, their endeavours had been limited to traditional news platforms and lacked monitoring through a data analytics platform. Without any past campaign data for reference, they sought our tailored assistance in establishing a social media data analytics platform and extracting valuable insights from the gathered data.

 

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