The Market Research Society has recognised Hannah Humpherson, Account Director at Convosphere, as one of the Research Heroes 2022. Based in London, Hannah specialises in crafting targeted social media listening solutions with a team of analysts fluent in over 100 languages, offering culturally insightful perspectives. She has a keen interest in Africa and its business potential.
Hannah’s biggest career challenge was transitioning from specialised research environments to a method-neutral one, which broadened her approach to client needs. She anticipates a shift in research focus towards developing markets over the next decade as global brands explore growth beyond traditional regions.
Hannah draws inspiration from her colleagues at Convosphere, learning strategic thinking from seniors, diverse approaches from peers, and curiosity from the juniors she manages, all within a supportive team environment.
Full article here.
