Last Thursday saw us join the Big Pink Multi-Channel Marketing (MCM) conference for a splendid day of insight and sunshine on the Thames. Alongside venerable speakers, such as Professor Ashley George, Global Head of Innovation & Consumerisation at GlaxoSmithKline, our CEO Jackie Cuyvers gave the many pharmaceutical marketing attendees a valuable insight into the advantages of social listening for pharmacueticals.
The focus of the conference was on how pharma companies can enhance their marketing by creating innovative campaigns coordinated across digital channels. Jackie talked about how delivering engaging multi-channel marketing requires a relationship of trust, which social listening can help you gain but only if it’s done through understanding the conversations, the languages and the nuances that allow rich insight. Attendees were quick to realise the benefit of real-time, ongoing, wide-reaching, inexpensive insight, particularly around brand product launch. Unsurprisingly, Jackie was much in demand at the subsequent coffee break!
Many thanks to Big Pink for inviting us along. If you’d like to find out more about how social listening could enhance your multi-channel marketing, get in touch with us at email@example.com.
With a background in journalism and brand communication and strategy, Moa heads Convosphere’s content marketing.
Before joining Convosphere on a permanent basis in 2017, Moa worked as a writer for agencies including The Future Laboratory, LS:N Global, Canvas8 and Stylus. Her focus was on food, packaging, retail and technology trends, particularly in the UK and the Nordics.
Prior to this, she was part of Cision’s research and analysis division, where she worked on projects for clients in the charity sector, managing a large team of freelance media analysts.
Originally from Sweden but based in London since 2002, Moa is an experienced translator and freelance editor. Through her localisation expertise, Moa has helped Swedish brands prepare for launch in the UK, and vice versa.