The Market Research Society has named Abhinab Bhanja, Head of Pharma Insights at Convosphere, as one of the Research Heroes 2022. Based in Bangalore, Abhinab oversees Convosphere’s health and life sciences portfolio. During Covid-19, he played a crucial role in helping pharma clients understand patients’ evolving needs, particularly those who were critically ill, by analysing online conversations.
Abhinab also contributed to tackling misinformation and supported a successful campaign for patients with a rare disease. Outside of work, he volunteered in his community, helping to locate hospital beds with oxygen support for critically ill patients.
Abhinab’s biggest career challenge was transitioning from qualitative research to data analytics while managing a team and client accounts. This experience led him to merge data analytics with patient-centric studies, a focus in his current role.
He expects the trend towards patient-centricity in pharma to grow, with social media data playing a larger role in research. Abhinab is inspired by the impact his work has on improving patients’ lives, which motivates him daily.
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