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How social listening wins, where political polling fails

Virtually all traditional polls and prediction models forecasted a Clinton win, with no answers to where they reached the wrong answer.  In this webinar, we look at how social data predicted Trump’s win when traditional polling failed and the opportunity for those looking to accurately predict future elections both in the US and beyond.

 

 

View this webinar recording to accelerate your path to deep consumer understanding, and discover how social data predicted Trump’s win when traditional polling failed.

Through a case study of the US presidential election you will:

  • See patterns that emerged on social media in the last few months of the election cycle that couldn’t be uncovered by polls
  • Learn about the importance of capturing emotional intensity to accurately predict consumer decision making
  • Understand how Big Data solutions can be used to separate ‘What Matters’ vs. ‘Noise’

Our global insights team conducts social listening in over 70 languages to answer our clients’ most important business questions with actionable insights that deliver impact.

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