Convosphere have been helping the global Automotive brands and dealers understand the various marketplaces they trade within for many years. Our vertical specific services include:
- New product launch
- Market entry
- Aftercare analysis
- Crisis prevention
Here are some of the ways we have helped businesses in this field:
Understanding service satisfaction across multiple markets
As part of their customer experience improvement, a major automotive company wanted to develop an understanding of how their customers perceived the after-sales service and analyse common problems.
Global insights and correlations were identified which enabled better targeting in future marketing efforts. These course corrections increased brand SOV, positively impacted prescribing behaviour and boosted sales volumes by 28%.
New Model Launch
In their aim to take the lead position in the competitive mid-sized sedan market, our client, a major car manufacturer, re-launched an updated version of an existing model. They wanted to understand the competitive landscape and opportunity areas to make the relaunch as successful as possible.
Convoshere’s research provided insights and recommendations for course correction, which in turn led to a 300% growth of positive sentiment in the campaign engagement and 15% sales increase within six weeks of implementation.