Influencer marketing has become one of the fastest-growing strategies in the world and offers an effective way for businesses to reach and connect with target audiences. The pharmaceutical industry is no different. In their bid to join key stakeholder conversations and build trust with consumers and patient groups, pharma & healthcare Brand Teams, Marketing Teams and Med Affairs departments are increasingly shifting their focus to Key Online Influencers (KOIs), some of whom are HCPs.
But in an ever-evolving healthcare landscape, it is important for pharmaceutical companies to ensure that their research and engagment investments are effective. The process of finding the right Key Online Influencers for collaboration and creating a successful marketing strategy requires careful consideration. As budgets are allocated for marketing campaigns, how can pharma companies be certain that the right priorities are made?
Join our webinar and learn how to Identify, Map and Engage the right KOIs for your marketing needs, and discover how to leverage your influencer collaboration for maximum return on investment.