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Social Data Summit

Jackie shared a case study of the Swiss Ice Hockey Federation Audience Analysis to show attendees how to build highly targeted audiences from Twitter data and how to map these onto other platforms. The talk also included how to leverage the social graph and content feeds to understand how to better engage with existing and target audiences as well as identify key bridges between existing and target audiences.

Our global insights team conducts social listening in over 100 languages to answer our clients’ most important business questions with actionable insights that deliver impact.

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