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MRS Financial Services Research Conference 2021

Consumers, businesses, markets and the economy are still reeling from the economic shock and financial upheaval of Covid. This event, hosted by MRS, will examine the new insight needs the pandemic has generated for financial services providers and how the crisis has affected customers’ attitudes and behaviours.

Our Spain Country Manager and Account Director, Tamara Lucas, and our client MAPFRE will talk about how, by blending social analytics and conversational analysis with focus groups and mobile netnography, they were able to develop an agile solution to capture the true voice of MAPFRE’s customers in a timely and cost-effective manner.