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BHBIA Training Webinar: Deepen your understanding of online influence to enhance your HCP engagement program

Physical access to HCPs has never been harder but identifying Key Online Influencers (KOIs) and understanding their influence can help pharma companies to continue to engage with HCPs. You might still think about influence in terms of followers or engagement rates, rather than the role of a person in a debate or how central they might be in a network but in this training session, you will learn how network analysis, used widely in the last decade in the political sphere, can significantly enhance your understanding and engagement with KOIs.