Decoding Consumer Preferences and Spending Behaviour in Asia for a Leading Financial Organisation
Industry: Banking, Travel
Market: Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia, India, Taiwan, Hong Kong
Languages: English, Thai, Vietnamese, Filipino, Indonesian, Malaysian, Hindi, Mandarin, Cantonese
Challenge:
Our client sought to gain a deeper understanding of international consumer behaviours and perceptions, emphasising overseas travel and purchasing patterns. Their objective was to refine marketing strategies and establish partnerships with local banks and vendors to offer a variety of payment options, including cards and digital wallets.
Venturing into the domain of social media analytics for the first time, our client wanted to extract valuable insights from online consumer interactions within this crucial sector.
This case study illustrates our success in assisting a leading financial organisation to gain insights into consumer behaviours and attitudes toward international travel and overseas purchases, with a particular focus on Asian markets.
