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Understanding the Urban Shift in Electric Scooter Insurance Strategy

Industry: Insurance
Market: Spain
Languages: Spanish

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Challenge:

Spanish insurance company MAPFRE sought to capitalise on the growing electric scooter market in Spain by developing innovative insurance policies tailored to the unique needs of urban riders. To achieve this, they needed a deep understanding of consumer concerns, from safety and regulations to insurance coverage gaps.

Download this case study to discover how our data-driven insights helped MAPFRE navigate key challenges, enabling them to launch their successful MásPatín product and unlock new opportunities for growth, ultimately strengthening their position in the urban mobility sector.

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