Skip links

Brand Perception Analysis in South Korea

Industry: Consumer Electronics
Market: South Korea
Methodology: Social Listening, KPI Tracking, Sentiment Analysis

Download Case Study


  • Our client, a global tobacco company, needed to track consumer response to a competitor’s launch of an innovative new tobacco heating product (THP) in South Korea.
  • This understanding, gained through consumer conversations and KPI analysis, would be used to underpin the development of an effective counter-strategy to safeguard the client’s established market share in Japan, where the competitor product was soon to be launched.

Want to learn more about this project?

Submit your name and email address and we will automatically send you a copy of this case study.

Our global insights team conducts social listening in over 100 languages to answer our clients’ most important business questions with actionable insights that deliver impact.

What We Do



Get in touch
UK +44 (0)203 8580235
US +1 332 6001419

Subscribe to our newsletter

© 2022 Convosphere. All rights reserved. Convosphere LTD, Company number 09289425, 7 St John’s Road, Harrow, Middlesex, HA1 2EY. Registered in England and Wales.