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Brand Perception Analysis in South Korea

Industry: Consumer Electronics
Tools: Audiense, Talkwalker
Market: South Korea
Methodology: Social Listening, KPI Tracking, Sentiment Analysis

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Challenge:

  • Our client, a global tobacco company, needed to track consumer response to a competitor’s launch of an innovative new tobacco heating product (THP) in South Korea.
  • This understanding, gained through consumer conversations and KPI analysis, would be used to underpin the development of an effective counter-strategy to safeguard the client’s established market share in Japan, where the competitor product was soon to be launched.

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