By segmenting online worlds based on real connections, rather than subjective values, Cartosphere helps brands answer key business questions, including:
• How do I identify authentic influencers, based on their role in a specific topic?
• How does my universe segment into topics and social groups, and how can this information be used to better target them?
• How successful was my campaign or comms strategy at penetrating new or important audiences?
• How do we understand influence, segmentation or campaign visibility away from Twitter?