Convosphere introduces Cartosphere – a pioneering new service to help brands navigate social media listening
By segmenting online worlds based on real connections, rather than subjective values, Cartosphere helps brands answer key business questions, including:
• How do I identify authentic influencers, based on their role in a specific topic?
• How does my universe segment into topics and social groups, and how can this information be used to better target them?
• How successful was my campaign or comms strategy at penetrating new or important audiences?
• How do we understand influence, segmentation or campaign visibility away from Twitter?
All the relevant data for communities you care about. Cartosphere segments online worlds based on real connections, not subjective values. By analysing connections between entities on social media, it reveals precisely how to reach your uniquely defined audiences, providing brands with a detailed content targeting roadmap.
Cartosphere extends beyond Twitter. It generates a global view of entire networks by looking at engagement patterns account-to-account or site-to-site, on any given topic, on any open-source, monitorable platform. Bloggers, news sites, forum threads and video sites are all crucial elements in the online influence network.
Learn more about Cartosphere and how our new service can help your brand.