Our expert team has developed a new Network Analysis to offer brands and organisations a detailed and effective content-targeting roadmap.
With easy-to-read data visualisations, we transform numbers into stories and simplify complex methodologies into digestible concepts.
By segmenting online communities based on genuine connections rather than subjective values, our Network Analysis enables brands to answer key business questions, including:
- How do I identify authentic influencers, based on their role in a specific topic?
- How does my brand’s universe segment into topics and social groups, and how can this information be used to better target audiences that are relevant to us?
- How successful was my campaign or comms strategy at penetrating and resonating with key audiences?
- How do we understand influence, segmentation or campaign visibility away from X?
All the Data for Communities You Care About
Our Network Analysis extends beyond X by segmenting online worlds based on real connections, not subjective values. By analysing connections between entities on social media, it reveals precisely how to reach your uniquely defined audiences, providing brands with a detailed content targeting roadmap. It generates a global view of entire networks by examining engagement patterns from account-to-account or site-to-site on any given topic, across any open-source, monitorable platform. Bloggers, news sites, forum threads, and video sites are all crucial elements in the online influence network.
Learn more about our Network Analysis and how our new service can help your brand.
