Using Netnography To Map Audience Behaviour
Industry: Market Research
Market: USA
Methodology: Audience Segmentation, Profiling and Netnography
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Challenge:
Global insurance company MAPFRE needed to improve its messaging and drive more efficient engagement through a more in-depth understanding of its target audience, Millennials in Pennsylvania. They asked us to help them develop a clearer picture of this audience in order to:
- Increase market share
- Drive awareness and brand advocacy
- Tailor their product packages and associated messaging
- Improve the efficiency of its social messaging
