Product Positioning in the Beauty Industry

Our client, a leading global beauty brand, sought to evaluate the potential for positioning one of their products within a specific category in the US and German markets.

To gain a comprehensive understanding of both the core environment and broader category context, they needed insights into:

• The key players in the market, including their usage drivers and consumer perceptions
• The specific category discourse, revealing how consumers approach and discuss the segment
• The emerging opportunities within the category and among rival brands, as reflected in organic conversations
• The influential voices shaping opinions within the category