Brand Perception Analysis in South Korea
Industry: Consumer Electronics
Market: South Korea
Methodology: Social Listening, KPI Tracking, Sentiment Analysis
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Challenge:
- Our client, a global tobacco company, needed to track consumer response to a competitor’s launch of an innovative new tobacco heating product (THP) in South Korea.
- This understanding, gained through consumer conversations and KPI analysis, would be used to underpin the development of an effective counter-strategy to safeguard the client’s established market share in Japan, where the competitor product was soon to be launched.
