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Attitudinal Analysis of Streaming Platforms Across Five Markets

Industry: Entertainment
Market: UK, Germany, India, Japan, Brazil
Language: English, German, Hindi, Japanese, Portuguese
Methodologies: Social Listening, Sentiment Analysis

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Challenge:

A streaming service platform needed our help to help them better understand consumers’ perceptions towards streaming services in the UK, Germany, India, Japan and Brazil.

This case study shows how our multilingual social media listening helped our client assess brand perception and key advocacy drivers for rival subscription video-on-demand (SVOD) platforms in the five core markets and how the clients used the project insights to inform communications and the global branding strategy.

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Our global insights team conducts social listening in over 100 languages to answer our clients’ most important business questions with actionable insights that deliver impact.

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