Analysis of Market Maturity and Consumer Perception of Clean Label Foods

Our FMCG client wanted to understand the context surrounding the new facet of clean label foods across four of their key markets to identify implications for brand communications and positioning. They needed a detailed assessment of awareness levels and attitudes toward a set of specific ingredients.

In addition, the client sought a deep understanding of any potential issues associated with the specified ingredients in their key markets and whether these concerns could hamper the new clean label trend.

Download the case study to learn how the insights gleaned from our social data-driven perception analysis informed the client’s product innovation, outreach strategy and marketing.