Social media is an invaluable tool for pharma companies to build relationships with their target audience. Through influencer marketing, they can partner with KOIs to create engaging and meaningful content that educates patients on diseases and treatments, while also raising awareness of their brand.
For oncology-focused pharmaceutical firms, this strategy is particularly relevant as social media has become a hub for caregivers and people dealing with cancer, thus creating opportunities for companies that seek to foster positive connections with target audiences.
Considering the key factors for efficient and compliant social media marketing, this whitepaper explains why pharma and healthcare organisations must establish synergetic relationships with their KOIs, including but not limited to HCPs, Patient Advocacy Groups (PAGs), celebrities, patients and caregivers.
