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Influencer Analysis – our client success stories




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    When narrowing down a list of suitable influencers, we evaluate and perform key opinion leader profiling based on expertise and relevancy in a specified topic area, the impact the influencer has had on their own social network with reach and engagement, a qualitative assessment on the nature of their followers in relation to demographics, identifying how often the influencer posts surrounding that subject area, whether their content is relevant and shares interest with the topic area, and how much engagement and value the influencer can bring.

    Based on these quantitative and qualitative variables, we help develop an effective campaign that is aligned with the influencer’s tone of voice and has the potential for an effective influencer campaign. We then present clients with a shortlist of the most suitable influencers for their campaign as well as potential engagement opportunities to create an effective social media influencer strategy.

    Make marketing a success

    We can support in locating effective influencers, measuring the overall outreach and influencer activity, and evaluating engagement rates and conversation volumes so that you’ll know the value of the campaign and each individual influencer, beyond the sales figures.


    Grasping and understanding how influencers can make a difference to the execution of your campaign is the first step in making your opinion leader marketing a success.


    Opinion leader marketing

    Whilst key opinion leader marketing often poses a challenge for calculating cost effectiveness, using our in-house methodology, our team of experts can measure the return of investment (ROI) of your influencer marketing campaign, so you’ll be able to track the success during every step.

    We use our social listening tools to monitor the performance of the campaign and combine different technologies to enable us to track engagement levels, brand and product awareness, virality and conversion trends on a local and global level.

    Our influencer analytics tracks the performance of the influencer campaign with a social listening platform whilst running key audience analysis for a 360-degree view of the campaign.