High growth potential and the explosion of digital make APAC an attractive region for investment. But an effective APAC expansion or launch strategy relies on actionable consumer insights.
The Asia-Pacific (APAC) region is home to a diverse group of countries which contain some of the biggest and fastest-growing economies in the world. It offers rich opportunities for brands wanting to connect with new audiences in these booming markets.
Yet, cultural nuances, differing digital behaviour, and the need to navigate strict local data laws and regulations present considerable challenges for brands exploring future business growth in the region.