Gain a 360-Degree View of Key Stakeholders’ Informational Needs With Our Mixed-Methods Approach
Watch our webinar and download our guide to discover the benefits of combining social listening analysis with search analysis data to unlock both expressed and underlying informational needs of patients, caregivers and HCPs.
Our Mixed-Methods approach combines social listening analysis with search analysis data to help pharma brands enhance their patient-centricity and find the missing piece in their research strategy.
When trying to understand the information needs of patients, the answer isn’t always clearly presented in online content. While social listening provides us with the expressed informational needs of patients and caregivers, not all are actively articulating or expressing their questions and need for information.
Watch the webinar, hosted by the BHBIA and presented by Convosphere’s Jackie Cuyvers, and download our guide to learn how to combine traditional social listening analysis and search analysis data to unlock both expressed and underlying informational needs.
Learn more about our Pharma Social Intelligence expertise and offering. Speak to a member of our Insights Team today.