When trying to understand the information needs of patients, the answer isn’t always clearly presented in online content. While social listening provides us with the expressed informational needs of patients and caregivers, not all are actively articulating or expressing their questions and need for information.
Watch the webinar, hosted by the BHBIA and presented by Convosphere’s Jackie Cuyvers, and download our guide to learn how to combine traditional social listening analysis and search analysis data to unlock both expressed and underlying informational needs.