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The Social Insights Academy | Training Webinar – Session 2 | Understanding Key Focus Areas and Unmet Needs of HCPs

In today’s digital age, healthcare professionals (HCPs) are increasingly leveraging social media and online channels to share and access health-related information and experiences. How can you and your team equip yourselves with the knowledge and skills to harness this vast resource effectively?

In this session of The Social Insights Academy, we’ll delve into the ‘how’ and ‘why’ of using social listening to understand key focus areas and unmet needs of HCPs.

Why should you attend?
By employing social listening, you can swiftly gain unbiased and cost-effective insights that go beyond the limitations of traditional research methods. Discover firsthand the invaluable potential of social listening when it comes to uncovering and interpreting conversational and engagement data generated by the HCP community.

During this session of The Social Insights Academy webinar series, we will address crucial questions, including how to leverage social listening to:

• Identify HCPs’ unmet needs, concerns, and pain points related to specific treatment options or therapy areas
• Identify the HCP types engaging in specific conversations
• Uncover key emerging topics and trends within the healthcare industry
• Understand the perceptions of HCPs towards specific treatment options

Webinar Q&A
Anything you’ve always wanted to know about how social listening can shed light on HCPs’ unmet needs, opinions, preferences and key focus areas? Ask your questions during the live webinar or submit them in advance to

We look forward to having you join us for this informative and engaging webinar.

When: 13th of July – 1.30 BST / 8.30 EST

Register here: LINK

About the Social Insights Academy

Our new interactive webinar series is designed to help in-house research and analysis teams stay ahead of the curve in marketing and social insights. Each training session offers expert advice, practical tricks, and hands-on guidance focused on a business domain with actionable insight into how to better social listening tools and digital research technologies.