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人群画像和分析

我们可以帮助客户,对目标群体,进行人群画像和用户分析,
提供具有高可行性,操作性的人群洞察。
通过分析目标群体的行为偏好,兴趣爱好,消费喜好等,
我们能将他们分成不同的类别,进行更深入的分析,不断为客户挖掘更相关,
更具有价值的用户群体。

智能高效的AI分析,加上分析团队的丰富经验,

让我们的人群画像服务能够既全面,

又精准的帮助客户了解线上用户的方方面面:

目标人群分布在哪些地域,怎样可以找到他们?

目标人群对于客户所在的品类和相关的品牌,现有的认知和印象是怎么样的?

怎样的内容能够让目标群体积极的参与?

有哪些原因影响着他们的消费行为和习惯?

在主流媒体和其他线上的小众媒介中,怎样可以有效的定位他们?

目标群体业余时间喜欢做什么? 品牌有哪些内容和赞助的机会?

您在人群画像和分析方面有困难吗?

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The steps to producing in-depth audience profiling

Discover

Build the sample from a flexible variety of approaches. Depending on your objectives and target market analysis, we can build an audience to match your needs. This could comprise your existing followers or those of your competitors, existing advocates or detractors of your brand, or people discussing specific topics that indicate an interest in purchasing within your category.

Audience Segmentation

Audience segmentation (or sometimes referred to as customer segmentation, consumer segmentation, market segmentation) is the practice of dividing consumers into meaningful and manageable subgroups based on defined criteria. At Convosphere, we deploy sophisticated audience segmentation tools to detect patterns within the sample, clustering people based on their shared behaviours, interests or characteristics. In this way, you can develop a more efficient targeting strategy and reach more relevant consumers in a more cost-effective way.

Profile

We analyse and project commonalities in behaviour, geo-demographics, interests and content engagement to uncover your target audience profile. Outputs include media and brand preferences and wider lifestyle insights. These in-depth pen portraits bring your customer segments to life. We present each target market as people, not data points. We understand their beliefs, ways of seeing the world and attitudes about the world around them.

Track

People are not static creatures. We do not stand still for very long and should not be analysed in such a way. Our behaviours develop as we absorb new information and we can always change our minds! Our approach affords you the opportunity to listen and understand your target audiences dynamically. After creating your customer segmentation and market mapping, we listen to what your prioritised segments are saying and doing across the social web and identify the opportunities to engage and target them with specific, tailored communications. Our analysis and profiling will give you all the information you require to make robust business decisions, such as who to target, where to place your media spend, and how to optimise engagement with the best content.

发掘新的目标群体

我们对于消费者的群体画像和分析,不会有任何预先的设定的参数和判定,完全以消费者所展现的行为,习惯,偏好为基础。这让我们在许多项目中,发现了许多容易被忽略的小群体,而这些小群体,很多时候,代表着新的趋势和未来重要的消费方向。

通过这种方式对目标群体进行归纳和分析,结合人群画像工具,

我们的客户可以清楚地了解其需要触及的对象以及如何对他们进行精准定位。

了解行业以及自己品牌想要实现的目标,是制定有效策略的关键所在。

人群画像能让客户的市场推广和活动更具集中性和针对性。

帮助品牌更好的定义和了解目标受众,定制营销策略,

提高转化率以及与客户建立良好的关系。

毕竟,当消费者感觉到能与自己产生共鸣的事物时,

他们更有可能有兴趣了解和乐于接受。

在正确和精准的执行下,营销就可以变得更加个性化。

想了解我们人群画像的方法,以及它如何能帮助您更好地管理与消费者关系,请马上联系,我们的分析师会为您提供更多的信息。

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