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The Social Insights Academy
Training Webinar | Session 3

Decoding the Patient’s Emotional Journey Through Social Listening

Presented by :

Jackie Cuyvers

CEO, Convosphere

Paul Brothers

COO, Convosphere

Unlock a deeper understanding of the emotions, motivations and behaviours driving patients, and gain insights to answer key business questions.


The digital shift has transformed patient dynamics in the pharmaceutical sector. Traditional focus groups and surveys are being replaced by social listening, as patients, caregivers, and healthcare professionals (HCPs) increasingly turn to social media and forums. Pharma marketers are leveraging these platforms to gain profound patient insights, capturing the emotional intricacies of disease and treatment directly from those experiencing it.


Social listening offers unbiased, cost-effective insights that surpass the limitations of traditional research methods. Learn how to decode the patient’s emotional journey across markets and therapeutic areas, and use these insights to enhance your customer engagement strategies.

Key Learnings & Takeaways

Depth Over Breadth: Learn how to extract meaningful insights that go beyond the capabilities of basic social listening tools, capturing the nuances of human conversation.

Beyond the Surface: Explore patient emotional journey analysis, which delves deeper than traditional methods, revealing the underlying reasons behind stakeholder conversations to help prioritize and strategise effectively.

Empathy in Action: Understand how to unlock a deeper comprehension of patients’ emotions, motivations and behaviours to address key business questions and enhance customer engagement strategies.

Navigating Cultural Nuances: Discover methods for ensuring emotional journey analysis accurately reflects cultural contexts across multiple markets and languages, providing a more nuanced understanding of patient experiences.

Submit your details to watch the webinar on demand to learn how to decode the patient’s emotional journey through social listening.

The Social Insights Academy
– about the webinar series

Our  interactive webinar series is designed to help in-house research & analysis teams stay ahead of the curve in marketing and social insights.


With expert advice, hacks and hands-on guidance, each training session is focused on a key business area and features best practices to help you and your team gain valuable knowledge on how to leverage the power of big data, social intelligence and digital insights. Want to be the first to know about upcoming sessions? Sign up today!

Here to Support Your Digital Research and Social Listening Needs

Enhance your in-house research capabilities with our tailored integration services, designed to complement and elevate your existing team’s expertise. Whether it’s specialised assistance in localising queries, developing analytical frameworks, or providing multilingual analysis support, we’re equipped to help.

We also offer upskilling opportunities tailored to your needs in social listening and market research. These are perfect for teams looking to receive custom training, tool recommendations, or develop cutting-edge strategies and dashboards.

Ready to transform your approach to digital research and social listening? Contact us today to discover how we can adapt our expertise to your unique challenges.