The webinar’s focus was on the role that social media plays in driving news, discussion and influence at EASD 2018, paying close attention to which pharma companies generated the most engagement online, and how. For example, did you know that Novo Nordisk was the top performing company with 98 posts dedicated to the congress? And that HCPs made up 40% of the Twitter users talking about EASD during the five-day conference, compared to Experts at 18% and Patients at 8%?
