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意见领袖营销(KOL营销/红人营销)

意见领袖,也称为关键意见领袖(KOI)或线上意见领袖,
他们可以帮助您最快和最广的,增加品牌知名度和吸引目标群体。

在Convosphere,我们会针对不同客户,对意见领袖的真实性和相关性做出评估,将他们的价值和影响力最大化。

通过社交聆听和分析工具,我们将对意见领袖从权威性,相关性,互动性,参与度和合作机会等维度进行精准筛选。

通过分析和删选,我们能过滤掉对客户无效的意见领袖,为客户找出一批具有潜在影响力,能帮助品牌成功传达信息和最大化认知度的意见领袖。

我们会为客户确定关键的内容营销意见领袖,并为客户团队提供实时分析和洞察,以帮助他们更快速的确定目标受众,并生成和优化有针对性的内容,最大化的帮助品牌和业务发展。

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Promoting brand awareness

与传统广告不同,意见领袖营销已成为提升品牌知名度的重要手段,并且能为品牌与小众群体建立联系。

对于许多品牌而言,意见领袖营销已成为与目标群体建立联系的首选方式。

通过意见领袖的挖掘和分析,

我们的专家团队可以协助指定针对现有和潜在客户的红人营销策略,找出与品牌和产品最相关的,具有影响力的内容作者。

我们可以帮助您制定有针对性的内容营销和红人策略,

以提升您的品牌和知名度。

意见领袖营销策略

在意见领袖的研究中,我们能确定主要的线上意见领袖,并根据他们的背景,兴趣爱好,和社交媒体影响力进行优先排序。同时,我们还将研究他们如何互相联系,以及他们能如何帮助您传达信息,与目标受众产生共鸣,最大化的实现红人营销的效果。

When narrowing down a list of suitable influencers, we evaluate and perform key opinion leader profiling based on expertise and relevancy in a specified topic area, the impact the influencer has had on their own social network with reach and engagement, a qualitative assessment on the nature of their followers in relation to demographics, identifying how often the influencer posts surrounding that subject area, whether their content is relevant and shares interest with the topic area, and how much engagement and value the influencer can bring.

Based on these quantitative and qualitative variables, we help develop an effective campaign that is aligned with the influencer’s tone of voice and has the potential for an effective influencer campaign. We then present clients with a shortlist of the most suitable influencers for their campaign as well as potential engagement opportunities to create an effective social media influencer strategy.

Make marketing a success

We can support in locating effective influencers, measuring the overall outreach and influencer activity, and evaluating engagement rates and conversation volumes so that you’ll know the value of the campaign and each individual influencer, beyond the sales figures.

We help you to understand the stages of your buyer journey, including awareness and the decision-making process when investing in your product. Once you have a clear understanding, you’ll be able to reach your customers better than ever before and create a long-lasting and trusted impression.

Grasping and understanding how influencers can make a difference to the execution of your campaign is the first step in making your opinion leader marketing a success.

我们使用多种平台,将意见领袖分析的不同指标整合在一起。但更重要的是,我们还会有分析师,结合本土知识进行人工分析和洞察,增加红人营销的深度和广度。

Opinion leader marketing

Whilst key opinion leader marketing often poses a challenge for calculating cost effectiveness, using our in-house methodology, our team of experts can measure the return of investment (ROI) of your influencer marketing campaign, so you’ll be able to track the success during every step.

We use our social listening tools to monitor the performance of the campaign and combine different technologies to enable us to track engagement levels, brand and product awareness, virality and conversion trends on a local and global level.

Our influencer analytics tracks the performance of the influencer campaign with a social listening platform whilst running key audience analysis for a 360-degree view of the campaign.

想了解我们人群画像的方法,以及它如何能帮助您更好地管理与消费者关系,请马上联系,我们的分析师会为您提供更多的信息。

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