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竞争对手分析

想要进入一个新市场还是需要克服竞争对手?
我们经过不断优化和值得信赖的竞品分析可以帮助您确定实现此目标的方法,
无论您是企业家,企业主,初创企业,市场专员还是产品经理。

通过使用社交聆听,您可以从全球或者区域的角度,去了与竞争对手相关,

且参与度高的内容,并确定关键主题和话题,优点和缺点。

社交聆听可以轻轻松松,为您带来最佳的竞争对手分析。

竞争对手分析可以让您全面地了解当前和潜在竞争对手的优势和劣势,

帮助发现您公司新的成长机会和任何潜在的危机,并预测竞争对手的计划,

未来目标和策略。

竞争对手分析是每个想要成功和脱颖而出的企业所必需的基础工作的关键部分。

竞争对手分析并不总是像看起来那么简单,要确定哪些是您的竞争对手,

本身是一项重要的任务。

在Convosphere,我们经验丰富的分析师将提供市场定位方面的专家见解,

这是行业基准分析的关键部分。借助我们全面的市场细分和定位服务,

您将能够确定主要竞争对手,调整营销策略并衡量整体绩效。

需要提案

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领先于竞争对手

如果您希望您的业务成功,那么超越竞争对手就至关重要。

但我们知道这说起来容易做起来难。仅仅确定您的竞争对手是谁,

以及他们提供的产品和服务还不足以领先一步。

为了在竞争中脱颖而出,对品牌进行清晰的定位和分析非常重要。

品牌可以使用社交倾听对竞争对手进行智能化的商业分析,

从而与行业中的顶级竞争对手进行基准比较,发现彼此的优劣势。

我们基于竞争对手的深入报告,能帮助您了解有关竞争对手活动的所有信息,

使您在市场定位方面领先一步。而且,这也将帮助您发现新的增长机会,

并及时调整效果欠佳的战略。

You can also gain real-user feedback on competitors’ products and services as well as geographic and demographic insights on your customers. In doing this, you can also discover your competitors’ online visibility and brand recognition.

Gathering competitor analysis

Our competitor analysis service uses social listening and social intelligence to provide key insights into how your competitors are perceived across all areas of their business, from product and brand awareness to customer relationship management (CRM) and corporate social responsibility (CSR).

There are a variety of social listening tools which can make competitive analysis much easier and more effective. For example, you’ll be able to see how consumers are responding to an ad campaign run by your competitor, which you otherwise wouldn’t be able to do. This will also provide insights on how your consumers respond to these campaigns and identify which improvements could be made.

Understanding how products are received by your target audience of your competitors and what they like and dislike means that you can replicate a similar idea or at least have awareness of what not to do. You’ll also be able to find out what your competitors’ audience loves and why, which can provide you with guidance on offering a similar service to take advantage of market targeting.

Competitor analysis works by evaluating the structure, product positioning, services and marketing strategies of your competitors. However, it’s important to know which aspects are worth analysing, the best competitors to analyse and compare to and understand how you can use the competitor positioning strategy analysis to benefit your own business.

要了解有关我们的竞争对手的洞察服务,分析方法以及它能如何帮助您衡量整体绩效等更多信息,请立即联系我们获得更多资料。

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