{"id":26800,"date":"2022-12-02T11:15:40","date_gmt":"2022-12-02T11:15:40","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=26800"},"modified":"2022-12-02T11:33:18","modified_gmt":"2022-12-02T11:33:18","slug":"network-analysis-and-mapping","status":"publish","type":"page","link":"https:\/\/convosphere.com\/zh-hans\/network-analysis-and-mapping\/","title":{"rendered":"Network Analysis and Mapping"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1655458033655{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_large:60px|padding_bottom_large:30px|padding_top_medium:60px|padding_bottom_medium:30px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; 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By transforming complex methodologies into digestible concepts, Cartosphere helps brands make their social listening strategies more impactful.<\/span><\/p><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-5&#8243;][vc_empty_space height=&#8221;50px&#8221;]<style>.vc_accordion_6ab151d5a9f93 .accordion-title{font-size:17px;line-height:1.5em;}.vc_accordion_6ab151d5a9f93 .accordion-title a{color:#0b1c47;}.vc_accordion_6ab151d5a9f93 .active .accordion-title a{color:#39b9bf;}.vc_accordion_6ab151d5a9f93 .accordion-title a, .vc_accordion_6ab151d5a9f93 .accordion-item{border-color:rgba(0, 0, 0, 0.1);}<\/style><div class=\"accordion accordion-md accordion-title-underlined accordion-expander-left vc_accordion_6ab151d5a9f93\" id=\"vc_accordion_6ab151d5a9f93\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  active \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_fwrserf456g\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6ab151d5a9f93\" href=\"#fwrserf456g\" aria-expanded=\"true\" aria-controls=\"fwrserf456g\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tIdentify Authentic Influencers\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"fwrserf456g\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_fwrserf456g\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Identify authentic influencers, based on their role in a specific topic, rather than standalone metrics.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6ab151d5a9f93\" href=\"#ld-1597838216928-6d666a67-155b\" aria-expanded=\"false\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tSegment &amp; Target\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Cartosphere reveals the segmentation that organically occurs in a social network, based on patterns of engagement.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6ab151d5a9f93\" href=\"#ld-1597838237695-2f9da39a-1347\" aria-expanded=\"false\" aria-controls=\"ld-1597838237695-2f9da39a-1347\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tTrack Narratives\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]Cartosphere shows exactly how and where a campaign, a narrative or an individual social media post makes its way across the digital world.<\/p>\n<p>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6ab151d5a9f93\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tAnalyse the Whole Web\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]By looking at how hyperlinks connect websites, and how embedded links move people from social media to other sites, Cartosphere can detect exactly how communities form across the open-source digital landscape.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8221;yes&#8221; slideshow_effect=&#8221;scale&#8221; slideshow_images=&#8221;4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1669979304793{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc !important;}&#8221; slideshow_delay=&#8221;2000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1669979337142{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1655792555499{padding-top: 20px !important;}&#8221; el_id=&#8221;cartosphereFunnelFormSec&#8221;]<style>.ld_fancy_heading_6ab151d5aa158 h3{font-size:36px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_6ab151d5aa158 h3 {padding-left:15px !important;  } .ld_fancy_heading_6ab151d5aa158 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6ab151d5aa158 h3 {padding-left:15px !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ab151d5aa158\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Get in touch<\/span><\/h3><\/div><style>.ld_fancy_heading_6ab151d5aa71c p{font-size:20px;line-height:1.4em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_6ab151d5aa71c p {padding-left:15px !important;  } .ld_fancy_heading_6ab151d5aa71c .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6ab151d5aa71c p {padding-left:15px !important; 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class=\"ld-empty-space ld_spacer_6ab151d5b4c13\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; disable_element=&#8221;yes&#8221; enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1669979366924{padding-bottom: 65px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_column align=&#8221;text-left&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_6ab151d5b4cdc{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ab151d5b4cdc\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6ab151d5b4df4 h2{font-size:55px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6ab151d5b4df4 h2 {padding-left:10px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6ab151d5b4df4 h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_6ab151d5b4df4 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6ab151d5b4df4 h2 {padding-left:10px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6ab151d5b4df4 h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text text-left ld_fancy_heading_6ab151d5b4df4\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> A New Dimension in Social Media Intelligence<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_6ab151d5b5139{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ab151d5b5139\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6ab151d5b5259 p{font-size:22px;line-height:1.25em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6ab151d5b5259 p {margin-right:5% !important;  }  } .ld_fancy_heading_6ab151d5b5259 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6ab151d5b5259 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading text-left ld_fancy_heading_6ab151d5b5259\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Convosphere has developed Cartosphere, a process that blends network analysis methodologies and a deep human understanding of people\u2019s behaviours and motivations, to help brands effectively navigate social media in a world that increasingly takes place online.<\/span><\/p><\/div><style>.ld_spacer_6ab151d5b5672{height:35px;}@media 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margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_6ab151d5b596b\" class=\"liquid-img-group-single ld_images_group_element_6ab151d5b596b\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/11\/digital-society-2021-08-31-01-02-56-utc-1-1-scaled.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/11\/digital-society-2021-08-31-01-02-56-utc-1-1-300x219.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/11\/digital-society-2021-08-31-01-02-56-utc-1-1-1024x746.jpg 1024w\" class=\"\" alt=\"Cartosphere Network Analysis\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column][vc_row_inner gap=&#8221;30&#8243; css=&#8221;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_6ab151d5b5dd6 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6ab151d5b5dd6 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ab151d5b5dd6\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Social listening has long been considered a choice between qualitative or quantitative analysis; organisations beginning their journey into social media intelligence often feel the options are binary. Should they focus on what a select group of people think \u2013 with the deeper insight generated by closer, human stories to help us build content strategies or further product innovation? Or should they be guided by raw numbers \u2013 gaining an understanding by comparing thousands or even millions of data points, and using these to predict movement and trends?<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_6ab151d5b60d0 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6ab151d5b60d0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ab151d5b60d0\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Cartosphere offers another way organisations can approach analysis of social media data \u2013 one that lets them integrate both qualitative and quantitative methods for a panoramic view of their universe. Because it&#8217;s when we approach analysis with a full understanding of both the subject matter, and how we fit within it, we optimise our chances of generating valuable insights, and, in turn, achieving strategic success. Only by visualising the entire atlas, rather than relying on others to lead us with turn by turn directions, can we fully explore the world around us.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<style>.ld_spacer_6ab151d5b6214{height:32px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ab151d5b6214\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1669979400258{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243; 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class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\">\u8aee\u8a62\u6709\u5173\u6211\u4eec\u7684\u7f51\u7edc\u5206\u6790\u65b9\u6848\uff0c\u8ba9\u60a8\u7684\u4e1a\u52a1\u5982\u864e\u6dfb\u7ffc\u3002<\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style>.ld_button_6ab151d5b64d4.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6ab151d5b64d4.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6ab151d5b64d4.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_6ab151d5b64d4{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:22px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_6ab151d5b64d4:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_6ab151d5b64d4 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to 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