{"id":20171,"date":"2021-02-03T14:26:44","date_gmt":"2021-02-03T14:26:44","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=20171"},"modified":"2025-06-23T14:59:25","modified_gmt":"2025-06-23T14:59:25","slug":"using-social-listening-to-map-the-patients-emotional-journey-sign-up","status":"publish","type":"page","link":"https:\/\/convosphere.com\/zh-hans\/using-social-listening-to-map-the-patients-emotional-journey-sign-up\/","title":{"rendered":"Using Social Listening to Map the Patient\u2019s Emotional Journey &#8211; Sign Up"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_overlay=&#8221;yes&#8221; el_class=&#8221;hero-banner-row-01 using-social-listening-01&#8243; overlay_bg=&#8221;rgba(0, 70, 103, 0.71)&#8221; el_id=&#8221;whitepaper-form&#8221; css=&#8221;.vc_custom_1722339220855{background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2024\/07\/family-love.jpg?id=39857) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;hero-col-sec-01&#8243; responsive_css=&#8221;padding_right_small:15px&#8221;][vc_column_text css=&#8221;.vc_custom_1722335552976{margin-top: 20px !important;}&#8221; el_class=&#8221;hero-title-01&#8243;]<\/p>\n<h2>Mapping the Patient\u2019s Emotional Journey Through Social Listening<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1722335643248{padding-bottom: 40px !important;}&#8221; el_class=&#8221;hero-title-01&#8243;]<\/p>\n<h6 style=\"color: white;\">Discover how Convosphere\u2019s patient-centric, multilingual social listening maps the Patient\u2019s Emotional Journey across markets and therapy areas.<\/h6>\n<h6 style=\"color: white;\">Gain deeper insights into the emotional impact of diseases and treatments, enabling you to answer key business questions.<\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;banner-newsltr hero-col-sec-01&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;get-quote-heading&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Download Your Copy<\/h4>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;skincare-sec skincare-sec-02&#8243;][vc_column width=&#8221;5\/12&#8243; align=&#8221;text-left&#8221; el_class=&#8221;skincare-sec-colnn-01&#8243; css=&#8221;.vc_custom_1722335764173{margin-top: 35px !important;padding-top: 40px !important;}&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;smart-slider-custom01&#8243;]<\/p>\n<div><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;skincare-sec-column-02&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;skincare-title&#8221;]<\/p>\n<h3>Map the Patient\u2019s Emotional Journey to enhance your customer engagement strategy for greater impact in any market.<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;skincare-desc-01&#8243;]<strong>Learn how Convosphere\u2019s patient-centric, multilingual social listening can be used to map the Patient\u2019s Emotional Journey across markets and therapy areas, and how this can provide you with a deeper understanding of the emotional impact of the disease and treatment to answer key business questions, including:<\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;skincare-desc-01&#8243;]<\/p>\n<ul>\n<li><strong>How do patients perceive their treatment options<\/strong> and what matters most to them?<\/li>\n<li><strong>Why do some patients become non-adherent<\/strong> or switch from one treatment to another?<\/li>\n<li><strong>How can we identify and break through treatment adoption barriers?<\/strong><\/li>\n<li><strong>How can we uncover patients\u2019 unmet needs?<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;skincare-sec skincare-sec-02 using-social-listening-02&#8243; responsive_css=&#8221;padding_bottom_large:60px&#8221;][vc_column width=&#8221;1\/2&#8243; align=&#8221;text-left&#8221; el_class=&#8221;skincare-sec-colnn-01&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;smart-slider-custom01&#8243;]<\/p>\n<div><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;skincare-sec-column-02&#8243; responsive_css=&#8221;padding_top_large:30px&#8221; css=&#8221;.vc_custom_1722342762005{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;advantage-title&#8221;]<\/p>\n<h2><b>Map the Patient\u2019s Emotional Journey to answer your key business questions and empower your customer engagement strategy for greater impact and engagement in any market.<\/b><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column css=&#8221;.vc_custom_1722342736844{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}&#8221; responsive_css=&#8221;padding_top_large:20px|padding_left_large:60px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;landscape-bold-para&#8221;]<strong>Learn how Convosphere\u2019s patient-centric, multilingual social listening can be used to map the Patient\u2019s Emotional Journey across markets and therapy areas, and how this can provide you with a deeper understanding of the emotional impact of the disease and treatment to answer key business questions, including:<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1722344681098{padding-top: 20px !important;}&#8221; el_class=&#8221;landscape-para-01&#8243;]<\/p>\n<ul>\n<li>How do patients <strong>perceive their treatment options<\/strong> and what <strong>matters most<\/strong> to them?<\/li>\n<li>Why do some patients become <strong>non-adherent<\/strong> or <strong>switch from one treatment<\/strong> to another?<\/li>\n<li>How can we identify and <strong>break through treatment adoption barriers<\/strong>?<\/li>\n<li>How can we uncover patients\u2019 <strong>unmet needs<\/strong>?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1721825296516{margin-top: 50px !important;background-color: #f3f5f8 !important;}&#8221; responsive_css=&#8221;margin_top_small:100px|padding_top_small:80px|padding_bottom_small:80px&#8221;][vc_column width=&#8221;1\/2&#8243; align=&#8221;text-left&#8221; el_class=&#8221;skincare-sec-colnn-01&#8243;][vc_custom_heading text=&#8221;Social listening platforms are a good way for pharma brands to derive value from online patient conversation. They can help pharma researchers build a therapy area overview, track their brand share of voice against competitors, monitor stakeholder conversations and sentiment. They can even help build a treatment journey to pinpoint the conversation drivers of each stage.&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;skincare-desc-01&#8243;]But to truly listen to the patients and learn from their experiences, pharma brands should never rely on automated tools alone. Instead, they need to recognise the need for human-led analysis. After all, patients are individuals and so social media monitoring tools are, many times, unsuited to untangle the complexities of the human mind.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;skincare-desc-01&#8243;]This case study report demonstrates the value of Patient Emotional Journey Analysis and how, by mapping the Patient\u2019s Emotional Journey, Convosphere helped a multinational pharmaceutical brand, operating in the Multiple Sclerosis (MS) market, uncover and address the emotions, motivations and challenges experienced by MS Patients.[\/vc_column_text]<a href=\"https:\/\/convosphere.com\/on-demand-webinar-using-social-listening-to-map-the-patients-emotional-journey-video\/\" class=\"btn btn-solid btn-bordered border-thin cm-btn skincare-btn ld_button_69d543b359773\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Watch the case study webinar<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;skincare-sec-column-02&#8243;][vc_single_image image=&#8221;39850&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221; image_max_width=&#8221;100%&#8221;][vc_single_image image=&#8221;39864&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1721826736373{margin-top: 20px !important;}&#8221; image_max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;we-want-sec&#8221;][vc_column align=&#8221;text-center&#8221; css=&#8221;.vc_custom_1721825394768{padding-top: 50px !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}&#8221;]<style>.ld_section_title_69d543b359f93 h2{font-size:26px;margin-top:7px !important;;margin-bottom:7px !important;;}<\/style><header class=\"fancy-title ld_section_title_69d543b359f93\">\n\t<h2>Want to find out how Convosphere\u2019s Patient Emotional Journey Analysis can help you make strategic data-driven decisions to boost customer engagement success?<\/h2>\t\t<\/header><style>.ld_button_69d543b35a0eb.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69d543b35a0eb:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:rgb(51, 112, 163);}.ld_button_69d543b35a0eb .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69d543b35a0eb:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69d543b35a0eb:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/contact-us-for-global-insights\/\" title=\"Contact\" class=\"btn btn-solid btn-lg circle btn-bordered border-thick ld_button_69d543b35a0eb\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Contact Us<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row el_class=&#8221;social-link-sec&#8221;][vc_column][vc_column_text el_class=&#8221;social-title&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Follow us on<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner el_class=&#8221;social-icons&#8221;][vc_single_image image=&#8221;35210&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.linkedin.com\/company\/convosphere-limited&#8221;][vc_single_image image=&#8221;35203&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.facebook.com\/convosphere\/&#8221;][vc_single_image image=&#8221;35196&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/twitter.com\/convosphere?lang=en&#8221;][vc_single_image image=&#8221;35189&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.instagram.com\/convosphere\/?hl=en&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;footer-new-sec&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u00a9 2024 Convosphere. All rights reserved.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">Convosphere LTD, Company number 09289425, Saint Martins House, 1 Lyric Square, Hammersmith, London, W6 0NB. Registered in England and Wales.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_&#8230;<\/p>\n","protected":false},"author":45,"featured_media":19554,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-20171","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Social Listening to Map the Patient\u2019s Emotional Journey - Sign Up - Convosphere<\/title>\n<meta name=\"description\" content=\"How to map the patient\u2019s emotional journey using Convosphere&#039;s proprietary behavioural science methodology and deep cultural insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convosphere.com\/zh-hans\/wp-json\/wp\/v2\/pages\/20171\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Social Listening to Map the Patient\u2019s Emotional Journey - 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