ROI and Campaign Analysis
Social data and social web analytics provide the ideal medium to track the effectiveness of your marketing campaign. Whether on TV, radio or in print, your campaign is guaranteed to provoke some form of reaction on social media. Our expert team uses the latest social data measurement platforms to monitor the tangled web of activity surrounding your campaign and can compare this data against your campaign goals. Our social media intelligence technology can be combined with first party data to identify the successes and where there is scope for improvement. Our data pools track back decades, allowing us to retrospectively analyse past campaigns to give your upcoming campaigns the greatest possible chance of success.
- Measure the impact of specific campaigns or marketing efforts
- Provide insight to ROI, reach and effectiveness of the campaign with recommendations for further optimisation