Identify those that influence your target audience and generate content which is optimised for impact.

ROI on Influencers

For many brands, influencer marketing has become the go-to option to connect with their target group in an authentic way. Although widely considered an ideal method to boost awareness, trust and reach, influencer marketing often poses a challenge when it comes to calculating cost effectiveness. Compared to other digital marketing initiatives, which allow you to monitor concrete rates to evaluate performance, influencer marketing metrics are more complex. Using our in-house methodology and agreed KPIs, Convosphere’s team of digital marketing experts can measure the return on investment (ROI) of your influencer marketing campaign to help you track its success.

  • Measure the impact of outreach and influencer/key online influencer (KOI) activity
  • Evaluate engagement rates and conversation volumes to understand the value of the campaign beyond sales figures
For more information about our ROI on Influencers services, speak to one of our analysts today.

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We believe that our perspective of technology bundled with services will allow us to exploit the opportunities in machine learning and natural language processing to deliver immediate and real value to customers globally.