ROI on Influencers
For many brands, influencer marketing has become the go-to option to connect with their target group in an authentic way. Although widely considered an ideal method to boost awareness, trust and reach, influencer marketing often poses a challenge when it comes to calculating cost effectiveness. Compared to other digital marketing initiatives, which allow you to monitor concrete rates to evaluate performance, influencer marketing metrics are more complex. Using our in-house methodology and agreed KPIs, Convosphere’s team of digital marketing experts can measure the return on investment (ROI) of your influencer marketing campaign to help you track its success.
- Measure the impact of outreach and influencer/key online influencer (KOI) activity
- Evaluate engagement rates and conversation volumes to understand the value of the campaign beyond sales figures