Influencer marketing has firmly established itself as one of the essential means of promoting brand awareness. In contrast to traditional advertising, which aims to reach as broad an audience as possible, influencer marketing is about connecting with a niche target group – the loyal audience of the influencer. Vital for brands seeking to reach the widest possible audience while at the same time benefiting from the level of trust established by the key online influencer (KOI), this strategy can establish the credibility of your brand with both existing and prospective customers. Using our social influencer identification methodology, Convosphere’s team of digital marketing experts can find the influential authors within your key topic areas and communities, helping you to develop a focused engagement strategy and establish partnership opportunities to boost the appeal of your brand.
- Identifying and prioritising KOIs discussing a key topic
- Providing an in-depth understanding of KOIs’ backgrounds, presence across channels, key activity and interest areas
- Helping to identify the KOIs in the market, how they are connected, their interest and unmet needs, and the most effective messages that will resonate with the target audience
- Influencer network mapping and social community listening to gauge top influencers in niche communities