Needstate Mapping and Visual Analysis
Many marketers prefer to define their brand by product or audience segment instead of need states because of the challenge in compiling the latter. Using social and visual listening, picture recognition technology, and a variety of other data sources. available to us, Convosphere’s team of social media experts have successfully developed an in-house methodology to deliver accurate needstate maps at a fraction of the cost and effort of traditional methods. These needstate maps will demonstrate the needs of your customers and how they are perceived, as well as uncover new opportunities for your business.
- Defining the key usage occasions for your products
- Determining the white space of your products
- Understanding how consumers visually portray their uses of your products and how this can be leveraged