Use social listening to uncover actionable insights to help you make strategic data-driven decisions.

Needstate Mapping and Visual Analysis

Many marketers prefer to define their brand by product or audience segment instead of need states because of the challenge in compiling the latter. Using social and visual listening, picture recognition technology, and a variety of other data sources. available to us, Convosphere’s team of social media experts have successfully developed an in-house methodology to deliver accurate needstate maps at a fraction of the cost and effort of traditional methods. These needstate maps will demonstrate the needs of your customers and how they are perceived, as well as uncover new opportunities for your business.

  • Defining the key usage occasions for your products
  • Determining the white space of your products
  • Understanding how consumers visually portray their uses of your products and how this can be leveraged
For more information about our Needstate Mapping and Visual Analysis services, speak to one of our analysts today.

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We believe that our perspective of technology bundled with services will allow us to exploit the opportunities in machine learning and natural language processing to deliver immediate and real value to customers globally.