{"id":31750,"date":"2023-03-20T11:11:07","date_gmt":"2023-03-20T11:11:07","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=31750"},"modified":"2024-01-25T09:44:44","modified_gmt":"2024-01-25T09:44:44","slug":"whitepaper-identify-and-engage-the-new-key-online-influencers-through-social-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/whitepaper-identify-and-engage-the-new-key-online-influencers-through-social-insights\/","title":{"rendered":"[Whitepaper] Identify and Engage the new Key Online Influencers through Social Media Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; enable_gradient=&#8221;yes&#8221; enable_overlay=&#8221;yes&#8221; css=&#8221;.vc_custom_1624896099788{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rings.png?id=24103) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:140px|padding_bottom_medium:170px&#8221; overlay_bg=&#8221;rgba(33, 104, 156, 0.91)&#8221;][vc_column width=&#8221;3\/5&#8243; enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1614345175777{margin-top: -50px !important;padding-right: 100px !important;}&#8221;]<style>.ld_fancy_heading_6a13daf8cbf5d h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6a13daf8cbf5d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8cbf5d\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Key Online Influencers (KOIs): Learn How to Identify KOIs and Optimise Your Influencer Marketing Strategy<\/span><\/h1><\/div><style>.ld_fancy_heading_6a13daf8cc7ca p{color:rgb(255, 255, 255);}.ld_fancy_heading_6a13daf8cc7ca .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8cc7ca\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-size: 21px\">Download our new whitepaper to learn how oncology pharma companies can leverage social insights to learn from KOIs, drive engagement and optimise influencer outreach strategies.<\/span><\/span><\/p><\/div><style>.ld_button_6a13daf8cccb1 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_6a13daf8cccb1:hover .btn-icon{color:#0b1c47;}.ld_button_6a13daf8cccb1.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_6a13daf8cccb1.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_6a13daf8cccb1:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_6a13daf8cccb1:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_6a13daf8cccb1:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_6a13daf8cccb1.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_6a13daf8cccb1{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_6a13daf8cccb1.btn .btn-txt, .ld_button_6a13daf8cccb1.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_6a13daf8cccb1\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][vc_column width=&#8221;2\/5&#8243;][vc_gallery interval=&#8221;3&#8243; images=&#8221;34391,34398,34405,34412&#8243; img_size=&#8221;large&#8221; onclick=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613133180917{margin-top: -100px !important;padding-bottom: 60px !important;}&#8221; el_id=&#8221;form&#8221;][vc_column enable_column_shadowbox=&#8221;yes&#8221; css=&#8221;.vc_custom_1600780868760{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; column_box_shadow=&#8221;%5B%7B%22y_offset%22%3A%2250px%22%2C%22blur_radius%22%3A%2250px%22%2C%22spread_radius%22%3A%225px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.05)%22%7D%5D&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;7\/12&#8243; responsive_css=&#8221;margin_bottom_medium:0px&#8221; css=&#8221;.vc_custom_1613133385207{margin-bottom: 32px !important;}&#8221;]<style>.ld_fancy_heading_6a13daf8cd15b h2{font-size:40px;}.ld_fancy_heading_6a13daf8cd15b .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8cd15b\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Discover how social data insights can empower your influencer marketing program<\/span><\/h2><\/div>[vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Social media is an invaluable tool for pharma companies to build relationships with their target audience. Through influencer marketing, they can partner with KOIs to create engaging and meaningful content that educates patients on diseases and treatments, while also raising awareness of their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For oncology-focused pharmaceutical firms, this strategy is particularly relevant as social media has become a hub for caregivers and people dealing with cancer, thus creating opportunities for companies that seek to foster positive connections with target audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering the key factors for efficient and compliant social media marketing, this whitepaper explains why pharma and healthcare organisations must establish synergetic relationships with their KOIs, including but not limited to HCPs, Patient Advocacy Groups (PAGs), celebrities, patients and caregivers.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_raw_html]JTVCcXVmb3JtJTIwaWQlM0QlMjIxMDQlMjIlMjBuYW1lJTNEJTIyVGhlJTIwUmlzZSUyMG9mJTIwS2V5JTIwT25saW5lJTIwSW5mbHVlbmNlcnMlMjBPbmNvbG9neSUyMiU1RA==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1613133323410{padding-top: 30px !important;padding-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-6 vc_hidden-sm vc_hidden-xs&#8221;]<div id=\"ld_images_group_container_6a13daf8cd578\" class=\"liquid-img-group-container ld_images_group_container_6a13daf8cd578\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6a13daf8cd74f {margin-left:-50% !important;  }  } <\/style><div id=\"ld_images_group_element_6a13daf8cd74f\" class=\"liquid-img-group-single ld_images_group_element_6a13daf8cd74f\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"lr\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1227\" height=\"687\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3-300x168.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3-1024x573.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3.jpg 1534w\" class=\"\" alt=\"Five steps to optimise pharma-KOI collaboration\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column width=&#8221;1\/2&#8243; enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243; responsive_css=&#8221;padding_left_medium:5%25&#8243;]<style>.ld_fancy_heading_6a13daf8cdb6c h2{font-size:40px;}.ld_fancy_heading_6a13daf8cdb6c .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8cdb6c\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Our proven 5-step strategy will not only help your organisation identify the right KOIs for your marketing needs, but also leverage your collaboration with KOIs for maximum return on investment.<\/span><\/h2><\/div>[vc_column_text][\/vc_column_text]<style>.ld_spacer_6a13daf8cdf53{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6a13daf8cdf53\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_6a13daf8ce0a1 h2{font-size:40px;}.ld_fancy_heading_6a13daf8ce0a1 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8ce0a1\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>Business questions answered in the whitepaper:<\/strong><\/span><\/h2><\/div><style>.ld_fancy_heading_6a13daf8ce48d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8ce48d\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<ul>\n<li><span style=\"font-size: 18px\">What is the difference between KOIs and KOLs?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can pharma benefit from engaging with KOIs?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can you develop a successful strategy for KOI engagement?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can you cultivate a long-term pharma-KOI partnership?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can you measure the success of pharma-KOI partnerships?<\/span><\/li>\n<li><span style=\"font-size: 18px\">What are the challenges of partnering with KOIs?<\/span><\/li>\n<\/ul>\n<p><\/span><\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6a13daf8ce7a2\" class=\"liquid-img-group-container ld_images_group_container_6a13daf8ce7a2\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6a13daf8ce8ed {margin-right:-50% !important;  }  } <\/style><div id=\"ld_images_group_element_6a13daf8ce8ed\" class=\"liquid-img-group-single ld_images_group_element_6a13daf8ce8ed\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"rl\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1534\" height=\"912\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/happy-woman-using-social-media-on-a-tablet-3SNDEVY-scaled-e1631185558388.jpg\" class=\"attachment-full size-full\" alt=\"KOIs Partnerships: How Pharma Can Harness the Opportunity of Influencer Marketing\" 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-->[\/vc_column][\/vc_row][vc_row][vc_column]<style>.ld_spacer_6a13daf8cece8{height:42px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a13daf8cece8\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844769674{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_6a13daf8cedeb p{font-size:32px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a13daf8cedeb .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a13daf8cedeb\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\">Enhance your Influencer Marketing and KOI Partnerships with Social Data Insights.<\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601029744439{padding-top: 20px !important;}&#8221;]<style>.ld_button_6a13daf8cf0ba.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a13daf8cf0ba.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6a13daf8cf0ba.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_6a13daf8cf0ba{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_6a13daf8cf0ba:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_6a13daf8cf0ba .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 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