{"id":25347,"date":"2021-09-08T17:04:53","date_gmt":"2021-09-08T17:04:53","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=25347"},"modified":"2024-04-02T13:55:53","modified_gmt":"2024-04-02T13:55:53","slug":"whitepaper-identify-and-engage-the-new-key-online-influencers-through-social-media-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/whitepaper-identify-and-engage-the-new-key-online-influencers-through-social-media-insights\/","title":{"rendered":"[Whitepaper] Identify and Engage the new Key Online Influencers through Social Media Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; enable_gradient=&#8221;yes&#8221; enable_overlay=&#8221;yes&#8221; css=&#8221;.vc_custom_1624896099788{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rings.png?id=24103) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:140px|padding_bottom_medium:170px&#8221; overlay_bg=&#8221;rgba(33, 104, 156, 0.91)&#8221;][vc_column width=&#8221;3\/5&#8243; enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1614345175777{margin-top: -50px !important;padding-right: 100px !important;}&#8221;]<style>.ld_fancy_heading_69ef7114373b3 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69ef7114373b3 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ef7114373b3\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Key Online Influencers (KOIs): Learn How to Identify KOIs and Optimise Your Influencer Marketing Strategy<\/span><\/h1><\/div><style>.ld_fancy_heading_69ef711437c25 p{color:rgb(255, 255, 255);}.ld_fancy_heading_69ef711437c25 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ef711437c25\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-size: 21px\">Download our new whitepaper to learn how healthcare brands can leverage social media insights to learn from KOIs, drive engagement and optimise influencer outreach strategies.<\/span><\/span><\/p><\/div><style>.ld_button_69ef7114381a2 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69ef7114381a2:hover .btn-icon{color:#0b1c47;}.ld_button_69ef7114381a2.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69ef7114381a2.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69ef7114381a2:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69ef7114381a2:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69ef7114381a2:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69ef7114381a2.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69ef7114381a2{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69ef7114381a2.btn .btn-txt, .ld_button_69ef7114381a2.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69ef7114381a2\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][vc_column width=&#8221;2\/5&#8243;][vc_gallery interval=&#8221;3&#8243; images=&#8221;34391,34398,34405,34412&#8243; img_size=&#8221;large&#8221; onclick=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613133180917{margin-top: -100px !important;padding-bottom: 60px !important;}&#8221; el_id=&#8221;form&#8221;][vc_column enable_column_shadowbox=&#8221;yes&#8221; css=&#8221;.vc_custom_1600780868760{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; column_box_shadow=&#8221;%5B%7B%22y_offset%22%3A%2250px%22%2C%22blur_radius%22%3A%2250px%22%2C%22spread_radius%22%3A%225px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.05)%22%7D%5D&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;7\/12&#8243; responsive_css=&#8221;margin_bottom_medium:0px&#8221; css=&#8221;.vc_custom_1613133385207{margin-bottom: 32px !important;}&#8221;]<style>.ld_fancy_heading_69ef7114386e6 h2{font-size:40px;}.ld_fancy_heading_69ef7114386e6 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ef7114386e6\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Discover how social data insights can impact your influencer marketing program and increase commercial success.<\/span><\/h2><\/div>[vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_column_text css=&#8221;.vc_custom_1631122384579{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #f3f5f8 !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong><span style=\"font-size: 18px;\">Download our new whitepaper to learn how social listening and social data insights can help your organisation employ a successful KOI strategy.<\/span><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Influencer marketing has become an integral part of every industry today. For efficient and compliant social media marketing, pharma and healthcare organisations must establish synergetic relationships with their Key Online Influencers (KOIs), including but not limited to HCPs, Patient Advocacy Groups (PAGs), celebrities, patients and caregivers.<\/p>\n<ul>\n<li>\u2022 What can pharma learn from KOIs?<\/li>\n<li>\u2022 How can pharma best engage with KOIs?<\/li>\n<li>\u2022 How are successful KOI partnerships measured?<\/li>\n<\/ul>\n<p>Find the answers in our new KOI whitepaper. Download a copy today.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1613133323410{padding-top: 30px !important;padding-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-6 vc_hidden-sm vc_hidden-xs&#8221;]<div id=\"ld_images_group_container_69ef711438b79\" class=\"liquid-img-group-container ld_images_group_container_69ef711438b79\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69ef711438d71 {margin-left:-50% !important;  }  } <\/style><div id=\"ld_images_group_element_69ef711438d71\" class=\"liquid-img-group-single ld_images_group_element_69ef711438d71\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"lr\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1227\" height=\"687\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3-300x168.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3-1024x573.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/KOI-5-steps-3.jpg 1534w\" class=\"\" alt=\"Five steps to optimise pharma-KOI collaboration\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column width=&#8221;1\/2&#8243; enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243; responsive_css=&#8221;padding_left_medium:5%25&#8243;]<style>.ld_fancy_heading_69ef7114391fe h2{font-size:40px;}.ld_fancy_heading_69ef7114391fe .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ef7114391fe\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Our proven 5-step strategy will not only help your organisation identify the right KOIs for your marketing needs, but also leverage your collaboration with KOIs for maximum return on investment.<\/span><\/h2><\/div>[vc_column_text][\/vc_column_text]<style>.ld_spacer_69ef7114396d9{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69ef7114396d9\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_69ef711439834 h2{font-size:40px;}.ld_fancy_heading_69ef711439834 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ef711439834\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <strong>Business questions answered in the whitepaper:<\/strong><\/span><\/h2><\/div><style>.ld_fancy_heading_69ef711439c80 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69ef711439c80\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<ul>\n<li><span style=\"font-size: 18px\">What is the difference between KOIs and KOLs?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can pharma benefit from engaging with KOIs?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can you develop a successful strategy for KOI engagement?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can you cultivate a long-term pharma-KOI partnership?<\/span><\/li>\n<li><span style=\"font-size: 18px\">How can you measure the success of pharma-KOI partnerships?<\/span><\/li>\n<li><span style=\"font-size: 18px\">What are the challenges of partnering with KOIs?<\/span><\/li>\n<\/ul>\n<p><\/span><\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69ef711439fe9\" class=\"liquid-img-group-container ld_images_group_container_69ef711439fe9\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69ef71143a144 {margin-right:-50% !important;  }  } <\/style><div id=\"ld_images_group_element_69ef71143a144\" class=\"liquid-img-group-single ld_images_group_element_69ef71143a144\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"rl\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1534\" height=\"912\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/happy-woman-using-social-media-on-a-tablet-3SNDEVY-scaled-e1631185558388.jpg\" class=\"attachment-full size-full\" alt=\"KOIs Partnerships: How Pharma Can Harness the Opportunity of Influencer Marketing\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/happy-woman-using-social-media-on-a-tablet-3SNDEVY-scaled-e1631185558388.jpg 1534w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/happy-woman-using-social-media-on-a-tablet-3SNDEVY-scaled-e1631185558388-300x178.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/happy-woman-using-social-media-on-a-tablet-3SNDEVY-scaled-e1631185558388-1024x609.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/09\/happy-woman-using-social-media-on-a-tablet-3SNDEVY-scaled-e1631185558388-768x457.jpg 768w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row][vc_column]<style>.ld_spacer_69ef71143a580{height:42px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69ef71143a580\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844769674{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_69ef71143a686 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Whitepaper<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; enable_gradient=&#8221;yes&#8221; enable_overlay=&#8221;yes&#8221; css=&#8221;.vc_custom_1624896099788{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2021\/06\/rings.png?id=24103) !important;background-position: center !important;background-repeat: no-repeat !important;background-size:&#8230;<\/p>\n","protected":false},"author":45,"featured_media":25435,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25347","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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