{"id":25039,"date":"2021-08-18T14:19:02","date_gmt":"2021-08-18T14:19:02","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=25039"},"modified":"2022-12-13T10:48:36","modified_gmt":"2022-12-13T10:48:36","slug":"brand-tracking-performance","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/brand-tracking-performance\/","title":{"rendered":"Brand Tracking &#038; Performance"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1670928191873{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:20px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1601028418951{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_69f506d9cb9b0 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9cb9b0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9cb9b0\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Monitoramento de Marca &amp; Performance<\/span><\/h1><\/div><style>.ld_fancy_heading_69f506d9cc1f9 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69f506d9cc1f9 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9cc1f9 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f506d9cc1f9 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69f506d9cc1f9 p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9cc1f9 p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69f506d9cc1f9 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69f506d9cc1f9 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9cc1f9 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69f506d9cc1f9 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69f506d9cc1f9 p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9cc1f9 p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9cc1f9\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">A visibilidade da marca e monitoramento de sua presen\u00e7a online s\u00e3o cada vez mais importantes devido ao peso cada vez maior do online na vida dos usu\u00e1rios. E, apesar das \u00faltimas tecnologias de marketing serem esmagadoras, nosso time tem os recursos, conhecimento e experi\u00eancia necess\u00e1rios para realizar o monitoramento cont\u00ednuo da sua marca online.<\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_button_69f506d9cc75a .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69f506d9cc75a:hover .btn-icon{color:#0b1c47;}.ld_button_69f506d9cc75a.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69f506d9cc75a.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69f506d9cc75a:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69f506d9cc75a:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f506d9cc75a:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f506d9cc75a.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69f506d9cc75a{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69f506d9cc75a.btn .btn-txt, .ld_button_69f506d9cc75a.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69f506d9cc75a\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1597847023105{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_x=&#8221;-26&#8243;][vc_column css=&#8221;.vc_custom_1597852961282{border-left-width: 2px !important;padding-left: 60px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;border-radius: 1px !important;}&#8221;]<style>.ld_fancy_heading_69f506d9ccbe2 p{font-size:28px;line-height:1.5em;}.ld_fancy_heading_69f506d9ccbe2 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9ccbe2\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Muitas solu\u00e7\u00f5es pr\u00e9-definidas de monitoramento oferecem as m\u00e9tricas e mudan\u00e7as destas, mas n\u00e3o s\u00e3o capazes de responder por que a reputa\u00e7\u00e3o da sua marca aumentou ou a percep\u00e7\u00e3o positiva do seu produto diminui.<\/span><\/p>\n<p><\/span><\/p><\/div>[vc_column_text css=&#8221;.vc_custom_1632322070863{padding-right: 15% !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Nossa solu\u00e7\u00e3o de monitoramento de marcas permite entender os motivos por tr\u00e1s das varia\u00e7\u00f5es dos dados e explicar o que ocorreu para seus stakeholders. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_69f506d9ccfed h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9ccfed h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69f506d9ccfed .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9ccfed h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9ccfed\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">O que \u00e9 o monitoramento de marcas?<\/span><\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1632322078610{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<span style=\"font-weight: 400;\">O monitoramento de marcas \u00e9 um processo que mensura diferentes aspectos de uma marca ao longo do tempo. Algumas das m\u00e9tricas mais comuns s\u00e3o: percep\u00e7\u00e3o da marca, visibilidade, reconhecimento e sentimento. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O monitoramento da marca oferece dados quantitativos que podem ser usados para determinar o retorno sobre investimento ou o valor da marca, justificar investimentos futuros e direcionar as estrat\u00e9gias da marca.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69f506d9cd3c0\" class=\"liquid-img-group-container ld_images_group_container_69f506d9cd3c0\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f506d9cd5bc\" class=\"liquid-img-group-single ld_images_group_element_69f506d9cd5bc\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Unindo dados, an\u00e1lise e nossa experi\u00eancia, conseguimos mensurar a performance da sua marca em determinados per\u00edodos de tempo. Por exemplo, usando ferramentas de social listening, conseguimos monitorar as marcas em tempo real para mensurar e analisar associa\u00e7\u00f5es positivas e negativas. Isto pode ser feito em diferentes idiomas gra\u00e7as ao nosso time multilingue. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Seja lan\u00e7ando um produto novo internacionalmente, monitorando o crescimento da sua marca ou passando por um reposicionamento, nossas solu\u00e7\u00f5es de monitoramento de marca oferecem os dados, a an\u00e1lise e os insights que voc\u00ea precisa para tomar decis\u00f5es.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8221;yes&#8221; slideshow_effect=&#8221;scale&#8221; slideshow_images=&#8221;4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; css=&#8221;.vc_custom_1589546802313{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc !important;}&#8221; slideshow_delay=&#8221;2000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597841947602{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601028703743{padding-top: 20px !important;}&#8221;]<style>.ld_fancy_heading_69f506d9cd9b4 p{font-size:32px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9cd9b4 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9cd9b4\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Carregue o seu brief<\/span><\/span><\/p><\/div>[vc_raw_html]JTVCcXVmb3JtJTIwaWQlM0QlMjI3MSUyMiUyMG5hbWUlM0QlMjJCcmFuZCUyMHRyYWNraW5nJTIwYW5kJTIwUGVyZm9ybWFuY2UlMjBGb3JtJTIwUG9ydHVndWVzZSUyMiU1RA==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597853826010{margin-bottom: 80px !important;padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_69f506d9cdc52 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9cdc52 h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69f506d9cdc52 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9cdc52 h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9cdc52\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Nossa solu\u00e7\u00e3o de monitoramento de marca<\/span><\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1629294489277{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 15% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<span style=\"font-weight: 400;\">Nosso time de analistas multil\u00edngues processa e analisa as mudan\u00e7as na presen\u00e7a digital da sua marca, produtos e ind\u00fastria. A melhor forma de estar preparado para o futuro \u00e9 entender como suas campanhas impactam a percep\u00e7\u00e3o dos consumidores. N\u00f3s mensuramos, analisamos e documentamos os seguintes aspectos: <\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243; enable_column_shadowbox=&#8221;yes&#8221; css=&#8221;.vc_custom_1597853779922{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #ffffff !important;}&#8221; column_box_shadow=&#8221;%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%222px%22%2C%22blur_radius%22%3A%2214px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.082)%22%7D%5D&#8221;]<style>.ld_icon_box_69f506d9cde1c .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cde1c h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cde1c\" id=\"ld_icon_box_69f506d9cde1c\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Monitoramento do valor da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9ce1ad .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9ce1ad h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9ce1ad\" id=\"ld_icon_box_69f506d9ce1ad\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lise situacional da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9ce568 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9ce568 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9ce568\" id=\"ld_icon_box_69f506d9ce568\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lise de imagem da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9ce7bf .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9ce7bf h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9ce7bf\" id=\"ld_icon_box_69f506d9ce7bf\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lise competitiva da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9ce94e .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9ce94e h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9ce94e\" id=\"ld_icon_box_69f506d9ce94e\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >An\u00e1lise da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; enable_column_shadowbox=&#8221;yes&#8221; css=&#8221;.vc_custom_1597853737040{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #ffffff !important;}&#8221; column_box_shadow=&#8221;%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%222px%22%2C%22blur_radius%22%3A%2214px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.08)%22%7D%5D&#8221;]<style>.ld_icon_box_69f506d9cead5 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cead5 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cead5\" id=\"ld_icon_box_69f506d9cead5\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Monitoramento de retorno sobre investimento<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9cec50 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cec50 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cec50\" id=\"ld_icon_box_69f506d9cec50\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Reconhecimento da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9cedb5 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cedb5 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cedb5\" id=\"ld_icon_box_69f506d9cedb5\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Estudo hist\u00f3rico da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9cef20 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cef20 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cef20\" id=\"ld_icon_box_69f506d9cef20\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Percep\u00e7\u00e3o da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9cf07f .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cf07f h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cf07f\" id=\"ld_icon_box_69f506d9cf07f\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Efic\u00e1cia da marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69f506d9cf1de .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69f506d9cf1de h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69f506d9cf1de\" id=\"ld_icon_box_69f506d9cf1de\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Sentimento em rela\u00e7\u00e3o \u00e0 marca<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1629295822879{padding-bottom: 65px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8221;padding_top_medium:5px|padding_bottom_medium:5px&#8221; css=&#8221;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<div id=\"ld_images_group_container_69f506d9cf322\" class=\"liquid-img-group-container ld_images_group_container_69f506d9cf322\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69f506d9cf485 {margin-top:-15% !important; margin-left:-45% !important;  }  } <\/style><div id=\"ld_images_group_element_69f506d9cf485\" class=\"liquid-img-group-single ld_images_group_element_69f506d9cf485\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/kaleidico-3V8xo5Gbusk-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/kaleidico-3V8xo5Gbusk-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/kaleidico-3V8xo5Gbusk-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_69f506d9cf83e{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f506d9cf83e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69f506d9cf9b0 h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9cf9b0 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69f506d9cf9b0\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Brand perception analysis<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69f506d9cfccc{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f506d9cfccc\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69f506d9cfdd2 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9cfdd2 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9cfdd2 p {margin-right:5% !important;  }  } .ld_fancy_heading_69f506d9cfdd2 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f506d9cfdd2 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9cfdd2 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9cfdd2\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Get a real grasp on where you can win against your competitors by comparing consumer perceptions towards them over time.<\/span><\/p><\/div>[vc_empty_space height=&#8221;20px&#8221;]<style>.ld_fancy_heading_69f506d9d0197 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9d0197 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9d0197 p {margin-right:5% !important;  }  } .ld_fancy_heading_69f506d9d0197 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f506d9d0197 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69f506d9d0197 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9d0197\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> When we delve into brand situation analysis and benchmark this against competitors, our brand perception measurement turns actionable insights into competitive advantage.<\/span><\/p><\/div><style>.ld_spacer_69f506d9d0398{height:35px;}@media (min-width: 992px) { .ld_spacer_69f506d9d0398{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69f506d9d0398\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8221;30&#8243; css=&#8221;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_69f506d9d0490 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9d0490 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9d0490\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> For a B2B company, social listening can be great for competitive benchmarking as well. We can look at who out of your competitors has the largest share of voice, or keep an eye on latest developments. That\u2019s on top of learning more about potential customers and tracking your brand over time. <\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_69f506d9d05e6 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9d05e6 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9d05e6\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> You\u2019ll also want to carry this out over a certain period of time and forward into the future.<\/p>\n<p>If a new competitor appears or you launch a new product, you need to make sure you\u2019re collecting data to cover these cornerstone events.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629295815206{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_69f506d9d0738 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9d0738 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_69f506d9d0738 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9d0738 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9d0738\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> ROI tracking for new product launches<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1597854077987{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 15% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>Whether you&#8217;re preparing for a product launch and want to understand your customers&#8217; perceptions towards a certain situation, or you\u2019ve launched a new service and need to track the ROI of your social media launch ad, we have the tools and skills that you need. We can help conduct brand management, track PR issues, and influence product design too, leaving no doubt about just how powerful and invaluable social listening is when it comes to measuring return on investment.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69f506d9d086f\" class=\"liquid-img-group-container ld_images_group_container_69f506d9d086f\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f506d9d09d4\" class=\"liquid-img-group-single ld_images_group_element_69f506d9d09d4\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/product-school-XZkk5xT8Xrk-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/product-school-XZkk5xT8Xrk-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/product-school-XZkk5xT8Xrk-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597851585677{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243; el_class=&#8221;vc_col-sm-push-6&#8243;]<style>.ld_fancy_heading_69f506d9d0d0f h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9d0d0f h2 {padding-right:25% !important;  }  } .ld_fancy_heading_69f506d9d0d0f .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69f506d9d0d0f h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9d0d0f\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Aumente a efici\u00eancia do seu marketing<\/span><\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1632322122084{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<span style=\"font-weight: 400;\">Ao fazer qualquer tipo de monitoramento, \u00e9 importante estabelecer m\u00e9tricas de refer\u00eancia. Desta forma, \u00e9 poss\u00edvel comparar novas informa\u00e7\u00f5es com um dado sobre sua marca j\u00e1 conhecido previamente. Seja altos ou baixos, a an\u00e1lise ir\u00e1 proporcionar resultados quantific\u00e1veis. <\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Apenas entendendo como seus clientes percebem a sua marca &#8211; suas for\u00e7as e fraquezas &#8211; voc\u00ea poder\u00e1 saber onde focar seus esfor\u00e7os. Qualquer estudo de marca \u00e9 uma combina\u00e7\u00e3o de investiga\u00e7\u00e3o qualitativa e an\u00e1lise quantitativa. Na Convosphere, oferecemos informa\u00e7\u00f5es e conclus\u00f5es que podem ajudar na defini\u00e7\u00e3o da sua estrat\u00e9gia.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243; el_class=&#8221;vc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_69f506d9d0ea9 {right:0px !important;  } .ld_images_group_container_69f506d9d0ea9 {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_69f506d9d0ea9 {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_69f506d9d0ea9\" class=\"liquid-img-group-container ld_images_group_container_69f506d9d0ea9\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69f506d9d0ff4\" class=\"liquid-img-group-single ld_images_group_element_69f506d9d0ff4\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-VHQ0cw2euA-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-VHQ0cw2euA-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-VHQ0cw2euA-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_69f506d9d154d p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69f506d9d154d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69f506d9d154d\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Entre em contato para saber mais sobre o monitoramento, an\u00e1lise e percep\u00e7\u00e3o da marca podem ajud\u00e1-lo a entender e mensurar seu retorno sobre investimento e fornecer as informa\u00e7\u00f5es que seu neg\u00f3cio precisa. <\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601030871774{padding-top: 20px !important;}&#8221;]<style>.ld_button_69f506d9d16e3.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69f506d9d16e3.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69f506d9d16e3.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69f506d9d16e3{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69f506d9d16e3:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69f506d9d16e3 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69f506d9d16e3:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69f506d9d16e3:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"\/contact-us-for-global-insights\/\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69f506d9d16e3\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Entre em contato <\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1598006643792{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_69f506d9d1c6d h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69f506d9d1c6d h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69f506d9d1c6d h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69f506d9d1c6d .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69f506d9d1c6d h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69f506d9d1c6d h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69f506d9d1c6d\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <i><span style=\"font-weight: 400\">Voc\u00ea pode tamb\u00e9m se interessar por&#8230;<\/span><\/i><\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style>.ld_content_box_69f506d9d2715{min-height:400px;}<\/style><div id=\"ld_content_box_69f506d9d2715\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69f506d9d2715\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1245.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1245.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1245.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1245-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1245-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>An\u00e1lise de Competidores<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"https:\/\/convosphere.com\/pt-pt\/competitor-analysis\/\" title=\"Competitor Analysis\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; 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