{"id":25019,"date":"2021-08-18T13:35:37","date_gmt":"2021-08-18T13:35:37","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=25019"},"modified":"2022-12-13T09:44:57","modified_gmt":"2022-12-13T09:44:57","slug":"marketing-de-influencia","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/marketing-de-influencia\/","title":{"rendered":"Marketing de Influ\u00eancia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1670922916910{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:20px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1590756709358{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_69e71c391c737 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391c737 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391c737\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">An\u00e1lise de Influencers<\/span><\/span><\/h1><\/div><style>.ld_fancy_heading_69e71c391ce67 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69e71c391ce67 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e71c391ce67 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e71c391ce67 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e71c391ce67 p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c391ce67 p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69e71c391ce67 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69e71c391ce67 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e71c391ce67 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e71c391ce67 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e71c391ce67 p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c391ce67 p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391ce67\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Os influenciadores , tamb\u00e9m conhecidos como Key Online Influencers (KOIs) ou formadores de opini\u00e3o, podem ser muito eficientes na hora de maximizar a presen\u00e7a da sua marca e atrair a sua audi\u00eancia de maneira r\u00e1pida e efetiva.<\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_button_69e71c391d35d .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69e71c391d35d:hover .btn-icon{color:#0b1c47;}.ld_button_69e71c391d35d.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69e71c391d35d.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69e71c391d35d:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69e71c391d35d:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71c391d35d:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71c391d35d.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71c391d35d{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69e71c391d35d.btn .btn-txt, .ld_button_69e71c391d35d.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69e71c391d35d\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597851115477{padding-top: 50px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-9&#8243;][vc_empty_space height=&#8221;50px&#8221;]<style>.ld_fancy_heading_69e71c391d7cf p{font-size:23px;line-height:1.5em;}.ld_fancy_heading_69e71c391d7cf .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391d7cf\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Na Convosphere, usamos ferramentas de social listening para identificar e avaliar os influenciadores mais relevantes e com mais impacto para os nossos clientes. Avaliamos cada influenciador de acordo com sua autoridade, repercuss\u00e3o, audi\u00eancia, relev\u00e2ncia e oportunidades para engajamento. <\/span><\/p>\n<p><\/span><\/p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-3&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597851147490{padding-bottom: 80px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-3&#8243; css=&#8221;.vc_custom_1600784711125{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/you-x-ventures-LR5CYw3AQNo-unsplash.jpg?id=17857) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-9&#8243; css=&#8221;.vc_custom_1597851005071{padding: 10% !important;background-color: #f2f4f7 !important;}&#8221;][vc_column_text]Nosso processo de mapeamento de influenciadores digitais permite descartar l\u00edderes de opini\u00e3o ineficientes para sua marca e compilar uma lista de influenciadores com alto potencial de maximizar o impacto de sua mensagem e amplificar a presen\u00e7a do seu neg\u00f3cio nas redes sociais.<\/p>\n<p>Oferecemos \u00e0 sua equipe de marketing insights em tempo real sobre os influenciadores online com o maior impacto para a sua audi\u00eancia. Dessa forma, \u00e9 poss\u00edvel gerar conte\u00fado otimizado para obter os melhores resultados.[\/vc_column_text][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8221;yes&#8221; slideshow_effect=&#8221;scale&#8221; slideshow_images=&#8221;4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; css=&#8221;.vc_custom_1589546802313{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc !important;}&#8221; slideshow_delay=&#8221;2000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597851420307{margin-top: -40px !important;padding-bottom: 90px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601028692324{padding-top: 20px !important;}&#8221;]<style>.ld_fancy_heading_69e71c391dbf9 p{font-size:32px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391dbf9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391dbf9\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <i><span style=\"font-weight: 400\">Agende uma reuni\u00e3o<\/span><\/i><\/span><\/p><\/div>[vc_raw_html]JTVCcXVmb3JtJTIwaWQlM0QlMjI3MCUyMiUyMG5hbWUlM0QlMjJJbmZsdWVuY2VyJTIwTWFya2V0aW5nJTIwRm9ybSUyMFBvcnR1Z3Vlc2UlMjIlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1597851410756{padding-bottom: 65px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8221;padding_top_medium:5px|padding_bottom_medium:5px&#8221; css=&#8221;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<div id=\"ld_images_group_container_69e71c391dfda\" class=\"liquid-img-group-container ld_images_group_container_69e71c391dfda\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e71c391e1be {margin-top:-15% !important; margin-left:-40% !important;  }  } <\/style><div id=\"ld_images_group_element_69e71c391e1be\" class=\"liquid-img-group-single ld_images_group_element_69e71c391e1be\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/helena-lopes-PGnqT0rXWLs-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/helena-lopes-PGnqT0rXWLs-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/helena-lopes-PGnqT0rXWLs-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_69e71c391e556{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e71c391e556\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e71c391e6b3 h2{font-size:40px;line-height:1.111em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391e6b3 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69e71c391e6b3\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Aumentando o reconhecimento da marca<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69e71c391e8d8{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e71c391e8d8\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e71c391e9ca p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391e9ca p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c391e9ca p {margin-right:5% !important;  }  } .ld_fancy_heading_69e71c391e9ca .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e71c391e9ca p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c391e9ca p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391e9ca\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">O marketing de influ\u00eancia \u00e9 hoje um mecanismo essencial para aumentar o reconhecimento da marca e, ao contr\u00e1rio da publicidade tradicional, alcan\u00e7ar diretamente uma audi\u00eancia de nicho.<\/span><\/span><\/p><\/div><style>.ld_spacer_69e71c391eb3b{height:35px;}@media (min-width: 992px) { .ld_spacer_69e71c391eb3b{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e71c391eb3b\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8221;30&#8243; css=&#8221;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_69e71c391ec32 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391ec32 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391ec32\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Com nossa metodologia para identificar influenciadores digitais, nossa equipe de especialistas pode ajud\u00e1-lo a construir uma estrat\u00e9gia de marketing de influ\u00eancia focada nos seus clientes atuais e potenciais. Identificamos autores influentes para seus produtos e audi\u00eancias.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_69e71c391edc7 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391edc7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391edc7\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Ajudamos voc\u00ea a desenvolver uma estrat\u00e9gia de conte\u00fado e de influenciadores que promovam sua marca e fa\u00e7a o seu neg\u00f3cio crescer.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597851565503{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_69e71c391ef6c h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69e71c391ef6c h2 {padding-right:5% !important;  }  } .ld_fancy_heading_69e71c391ef6c .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e71c391ef6c h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391ef6c\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <i><span style=\"font-weight: 400\">Estrat\u00e9gia de marketing de influ\u00eancia<\/span><\/i><\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1632321962414{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<span style=\"font-weight: 400;\">Identificamos e priorizamos os formadores de opini\u00e3o mais relevantes para cumprir os seus objetivos. Al\u00e9m disso, proporcionamos informa\u00e7\u00f5es sobre o contexto de cada influenciador, suas \u00e1reas de interesse e sua presen\u00e7a online. Analisamos como os influenciadores est\u00e3o conectados entre si e como podem amplificar a sua mensagem para um determinado p\u00fablico-alvo.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69e71c391f0d0\" class=\"liquid-img-group-container ld_images_group_container_69e71c391f0d0\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69e71c391f235\" class=\"liquid-img-group-single ld_images_group_element_69e71c391f235\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]When narrowing down a list of suitable influencers, we evaluate and perform key opinion leader profiling based on expertise and relevancy in a specified topic area, the impact the influencer has had on their own social network with reach and engagement, a qualitative assessment on the nature of their followers in relation to demographics, identifying how often the influencer posts surrounding that subject area, whether their content is relevant and shares interest with the topic area, and how much engagement and value the influencer can bring.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Based on these quantitative and qualitative variables, we help develop an effective campaign that is aligned with the influencer\u2019s tone of voice and has the potential for an effective influencer campaign. We then present clients with a shortlist of the most suitable influencers for their campaign as well as potential engagement opportunities to create an effective social media influencer strategy.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1629293524691{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Combinamos a an\u00e1lise de m\u00e9tricas de diferentes plataformas com um toque humano para entender o alcance real de cada influenciador. Nossos analistas s\u00e3o especialistas na cultura e idiomas locais, o que permite uma maior profundidade ao identificar e analisar os influenciadores.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629293561860{padding-top: 80px !important;padding-bottom: 100px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_69e71c391f558 h2{font-size:40px;}.ld_fancy_heading_69e71c391f558 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391f558\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Opinion leader marketing<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1601030561911{padding-right: 5% !important;}&#8221;]Whilst key opinion leader marketing often poses a challenge for calculating cost effectiveness, using our in-house methodology, our team of experts can measure the return of investment (ROI) of your influencer marketing campaign, so you\u2019ll be able to track the success during every step.<\/p>\n<p>We use our social listening tools to monitor the performance of the campaign and combine different technologies to enable us to track engagement levels, brand and product awareness, virality and conversion trends on a local and global level.<\/p>\n<p>Our influencer analytics tracks the performance of the influencer campaign with a social listening platform whilst running key audience analysis for a 360-degree view of the campaign.[\/vc_column_text]<style>.ld_spacer_69e71c391f696{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69e71c391f696\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69e71c391f773\" class=\"liquid-img-group-container ld_images_group_container_69e71c391f773\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e71c391f89e {margin-right:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_69e71c391f89e\" class=\"liquid-img-group-single ld_images_group_element_69e71c391f89e\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/headway-5QgIuuBxKwM-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/headway-5QgIuuBxKwM-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_69e71c391fb9f p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c391fb9f .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c391fb9f\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Entre em contato para saber mais sobre nossa metodologia de identifica\u00e7\u00e3o de influenciadores e como podemos ajud\u00e1-lo a criar uma estrat\u00e9gia de conte\u00fado e de marketing de influ\u00eancia que promova a sua marca e fa\u00e7a o seu neg\u00f3cio crescer.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601030722845{padding-top: 20px !important;}&#8221;]<style>.ld_button_69e71c391fd52.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e71c391fd52.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69e71c391fd52.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e71c391fd52{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69e71c391fd52:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69e71c391fd52 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69e71c391fd52:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69e71c391fd52:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/pt-pt\/fale-conosco\/\" title=\"Fale conosco\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69e71c391fd52\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Entre em contato<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1598006643792{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_69e71c392010d h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69e71c392010d h2 {padding-top:6% !important; 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