{"id":24985,"date":"2021-08-18T13:07:33","date_gmt":"2021-08-18T13:07:33","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=24985"},"modified":"2022-12-13T09:54:51","modified_gmt":"2022-12-13T09:54:51","slug":"mapeamento-da-jornada-do-consumidor","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/mapeamento-da-jornada-do-consumidor\/","title":{"rendered":"Mapeamento da Jornada do Consumidor"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1670925242607{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:20px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1601028316725{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_69e0e44da43ad h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69e0e44da43ad .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da43ad\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Mapeamento da Jornada do Consumidor<\/span><\/h1><\/div><style>.ld_fancy_heading_69e0e44da4b70 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69e0e44da4b70 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e0e44da4b70 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e0e44da4b70 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e0e44da4b70 p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e0e44da4b70 p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69e0e44da4b70 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69e0e44da4b70 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e0e44da4b70 p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e0e44da4b70 p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e0e44da4b70 p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e0e44da4b70 p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da4b70\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">As redes sociais s\u00e3o uma das mais importantes fontes de informa\u00e7\u00e3o usadas pelos consumidores durante a decis\u00e3o de que produto comprar ou que servi\u00e7o contratar. Os usu\u00e1rios discutem suas compras em detalhes, o que torna as redes uma fonte rica de dados. Dados que, se estruturados adequadamente, podem oferecer uma vis\u00e3o detalhada das etapas da Jornada do Consumidor e ajudar o seu neg\u00f3cio a entender como os consumidores tomam decis\u00f5es e em qual ponto sua marca ou produto deixa de ser levada em conta.<\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_button_69e0e44da508c .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69e0e44da508c:hover .btn-icon{color:#0b1c47;}.ld_button_69e0e44da508c.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69e0e44da508c.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69e0e44da508c:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69e0e44da508c:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e0e44da508c:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e0e44da508c.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e0e44da508c{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69e0e44da508c.btn .btn-txt, .ld_button_69e0e44da508c.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69e0e44da508c\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1597847023105{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_x=&#8221;-26&#8243;][vc_column offset=&#8221;vc_col-md-10&#8243; css=&#8221;.vc_custom_1597846575025{border-left-width: 2px !important;padding-left: 60px !important;border-left-color: #39b9bf !important;border-left-style: solid !important;border-radius: 1px !important;}&#8221;]<style>.ld_fancy_heading_69e0e44da5517 p{font-size:28px;line-height:1.764em;}@media (min-width: 992px) { .ld_fancy_heading_69e0e44da5517 p {margin-right:15% !important;  }  } .ld_fancy_heading_69e0e44da5517 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e0e44da5517 p {margin-right:15% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da5517\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Estes mapas da Jornada do Consumidor n\u00e3o s\u00e3o lineares e n\u00e3o existe uma solu\u00e7\u00e3o universal que funcione para todos os casos. N\u00f3s oferecemos mapas da Jornada do Consumidor personalizados, espec\u00edficos para uma categoria ou marca espec\u00edfica e baseado em dados comportamentais reais. <\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629291760484{padding-top: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1597847119003{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 15% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>Are you releasing a new product or service, or do you have a sticking point in the journey of your existing product or service? Using social listening tools, you can uncover actionable insights to help you make strategic data-driven decisions in the process of understanding the ways in which customers make decisions and the journeys they take. <\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1597847123499{padding-right: 15% !important;}&#8221;]Every business benefits from a healthy sales pipeline and an understanding of the customer journey strategy, regardless of the industry or region your business is in. If you aren\u2019t fully aware or have an understanding of your customer journey, you most likely won\u2019t be approaching your key prospects in the right way or at the right time.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69e0e44da59d2\" class=\"liquid-img-group-container ld_images_group_container_69e0e44da59d2\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69e0e44da5bb3\" class=\"liquid-img-group-single ld_images_group_element_69e0e44da5bb3\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597847480762{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597847391752{padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243; el_class=&#8221;vc_col-sm-push-6&#8243;][vc_column_text css=&#8221;.vc_custom_1632321835430{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<span style=\"font-weight: 400;\">Na Convosphere, nossos analistas s\u00e3o especialistas no uso de ferramentas de mapeamento de Jornada do Consumidor para otimizar as estrat\u00e9gias de comunica\u00e7\u00e3o e conte\u00fado de nossos clientes. Identificamos potenciais obst\u00e1culos no processo de tomada de decis\u00e3o de uma categoria de produto\/servi\u00e7o ou mais especificamente de sua marca. Identificamos em que ponto as pessoas podem estar abandonando o processo de compra e o porqu\u00ea.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Ajudamos voc\u00ea a entender as etapas do processo de compra do consumidor, incluindo seu n\u00edvel de conhecimento da marca e o processo de tomada de decis\u00f5es at\u00e9 a escolha do seu produto. Com este mapa claro, voc\u00ea poder\u00e1 alcan\u00e7ar os seus clientes de maneira mais eficaz e desenvolver relacionamentos mais duradouros e de confian\u00e7a.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243; el_class=&#8221;vc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_69e0e44da5f76 {right:0px !important;  } .ld_images_group_container_69e0e44da5f76 {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_69e0e44da5f76 {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_69e0e44da5f76\" class=\"liquid-img-group-container ld_images_group_container_69e0e44da5f76\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_69e0e44da60c3\" class=\"liquid-img-group-single ld_images_group_element_69e0e44da60c3\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/scott-graham-5fNmWej4tAA-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/scott-graham-5fNmWej4tAA-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8221;yes&#8221; slideshow_effect=&#8221;scale&#8221; slideshow_images=&#8221;4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; css=&#8221;.vc_custom_1589546802313{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc !important;}&#8221; slideshow_delay=&#8221;2000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597841947602{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601028682443{padding-top: 20px !important;}&#8221;]<style>.ld_fancy_heading_69e0e44da6425 p{font-size:32px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e0e44da6425 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da6425\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Saiba mais<\/span><\/span><\/p><\/div>[vc_raw_html]JTVCcXVmb3JtJTIwaWQlM0QlMjI2OSUyMiUyMG5hbWUlM0QlMjJDdXN0b21lciUyMEpvdXJuZXklMjBNYXBwaW5nJTIwRm9ybSUyMFBvcnR1Z3Vlc2UlMjIlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629291832101{padding-top: 40px !important;padding-bottom: 100px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_69e0e44da6822 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_69e0e44da6822 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_69e0e44da6822 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e0e44da6822 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da6822\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Strategic customer journey analysis<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1597847695114{padding-right: 25% !important;}&#8221;]Our customer journey mapping service enables you to focus on predicting and influencing the behaviour of your customers. With every ad campaign, email campaign and landing page you publish, you should be persuading your audience to take a step along the journey.<\/p>\n<p>Customer journey analysis enables you to understand how your customers are likely to purchase your product and the touchpoints they may have along the way. This can allow you to predict what potential frustrations may lead some audiences away from your product and help you to optimise and streamline the overall conversion process.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1597849989555{margin-right: 15% !important;padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #f3f5f8 !important;}&#8221;]Our customer journey mapping tool maps out the buyer journey to reveal essential consumer insights on behaviour patterns throughout the buying cycle from the very first interaction, including emotions, experiences and deciding factors which influence a purchase.[\/vc_column_text]<style>.ld_spacer_69e0e44da6a26{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69e0e44da6a26\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69e0e44da6b54\" class=\"liquid-img-group-container ld_images_group_container_69e0e44da6b54\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e0e44da6c81 {margin-right:-110% !important; 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 }  } <\/style><div id=\"ld_images_group_element_69e0e44da7095\" class=\"liquid-img-group-single ld_images_group_element_69e0e44da7095\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_69e0e44da738e h2{font-size:40px;}.ld_fancy_heading_69e0e44da738e h2 {padding-left:5% !important;  } .ld_fancy_heading_69e0e44da738e .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e0e44da738e h2 {padding-left:5% !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da738e\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Elimine as barreiras de compra na jornada do seu consumidor<\/span><\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1632321846523{padding-left: 5% !important;}&#8221;]<span style=\"font-weight: 400;\">O social listening oferece insights sobre o processo de tomada de decis\u00f5es do consumidor. Identificar as etapas da jornada do consumidor permite descobrir poss\u00edveis barreiras no processo de compra. Conhecer e ultrapassar essas barreiras ajudar\u00e1 o seu consumidor a avan\u00e7ar em sua jornada, al\u00e9m de proporcionar uma experi\u00eancia personalizada para a sua audi\u00eancia.<\/span>[\/vc_column_text]<style>.ld_spacer_69e0e44da74c7{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_69e0e44da74c7\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]<div id=\"ld_images_group_container_69e0e44da75ab\" class=\"liquid-img-group-container ld_images_group_container_69e0e44da75ab\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e0e44da76b7 {margin-left:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_69e0e44da76b7\" class=\"liquid-img-group-single ld_images_group_element_69e0e44da76b7\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"lr\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/mimi-thian-lp1AKIUV3yo-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column css=&#8221;.vc_custom_1597844060918{margin-top: -120px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1632305162237{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">As empresas utilizam a an\u00e1lise da jornada do consumidor para criar campanhas de marketing mais relevantes e eficientes.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629292001299{padding-top: 50px !important;padding-bottom: 80px !important;background-color: #f3f5f8 !important;}&#8221; responsive_css=&#8221;padding_top_medium:300px|padding_bottom_medium:80px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1800&#8243; ca_init_translate_x=&#8221;-35&#8243; ca_delay=&#8221;180&#8243; ca_init_rotate_z=&#8221;1&#8243; css=&#8221;.vc_custom_1597849811554{margin-top: -100px !important;}&#8221; responsive_css=&#8221;margin_top_medium:-220px&#8221;]<style>.ld_fancy_heading_69e0e44da7890 h3{font-size:28px;background:rgb(255, 255, 255);}.ld_fancy_heading_69e0e44da7890 h3 {padding-top:7% !important; padding-right:7% !important; padding-bottom:7% !important; padding-left:7% !important;  } .ld_fancy_heading_69e0e44da7890 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e0e44da7890 h3 {padding-top:7% !important; padding-right:7% !important; padding-bottom:7% !important; padding-left:7% !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69e0e44da7890\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Using social insights to produce a customer journey map enables you to:<\/span><\/span><\/h3><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_69e0e44da79fe\" class=\"liquid-img-group-container ld_images_group_container_69e0e44da79fe\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e0e44da7b1d {left:-40% !important;  }  } <\/style><div id=\"ld_images_group_element_69e0e44da7b1d\" class=\"liquid-img-group-single ld_images_group_element_69e0e44da7b1d\" data-roundness=\"6\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"rl\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":32}' data-parallax-to='{\"translateY\":-33}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/bk-image-general.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/bk-image-general-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/bk-image-general.jpg 900w\" class=\"\" alt=\"\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_row_inner][vc_column_inner parallax=&#8221;yes&#8221; scale_from_x=&#8221;1&#8243; scale_from_y=&#8221;1&#8243; scale_from_z=&#8221;1&#8243; from_opacity=&#8221;1&#8243; scale_to_x=&#8221;1&#8243; scale_to_y=&#8221;1&#8243; scale_to_z=&#8221;1&#8243; to_opacity=&#8221;1&#8243; enable_column_shadowbox=&#8221;yes&#8221; responsive_css=&#8221;margin_top_medium:-130%25|padding_left_medium:12%25&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-10&#8243; css=&#8221;.vc_custom_1597849462312{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #ffffff !important;}&#8221; column_box_shadow=&#8221;%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%222px%22%2C%22blur_radius%22%3A%2214px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.082)%22%7D%5D&#8221; translate_from_y=&#8221;-1&#8243; translate_to_y=&#8221;32&#8243;]<style>.ld_icon_box_69e0e44da7ee0 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69e0e44da7ee0 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69e0e44da7ee0\" id=\"ld_icon_box_69e0e44da7ee0\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Generate a granular understanding of how people proceed through a non-linear buying journey<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69e0e44da8287 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69e0e44da8287 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69e0e44da8287\" id=\"ld_icon_box_69e0e44da8287\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Isolate the pain-points along the way<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69e0e44da8694 .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69e0e44da8694 h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69e0e44da8694\" id=\"ld_icon_box_69e0e44da8694\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Identify where your brand is over or under-performing at each stage and why<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_icon_box_69e0e44da88fe .iconbox-icon-container{width:20px !important;height:20px !important;border-radius:px;}.ld_icon_box_69e0e44da88fe h3{margin-bottom:px;font-size:16px;}<\/style>\n<div class=\"iconbox iconbox-inline iconbox-circle iconbox-xs ld_icon_box_69e0e44da88fe\" id=\"ld_icon_box_69e0e44da88fe\"   >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><i class=\"icon-ion-ios-checkmark\"><\/i><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t<h3 class=\"font-weight-normal\" >Measure your competitors\u2019 performance and identify the mechanisms or attributes that give them advantage<\/h3>\t\n\t\t\n\t\t\t\t\n\t\t\n\t\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844769674{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_69e0e44da8a47 p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e0e44da8a47 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e0e44da8a47\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Para saber mais sobre nossa metodologia para identificar, mensurar e analisar a jornada do consumidor e como podemos ajud\u00e1-lo com as decis\u00f5es estrat\u00e9gicas do seu neg\u00f3cio ou campanha, entre em contato.<\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601029848453{padding-top: 20px !important;}&#8221;]<style>.ld_button_69e0e44da8d6f.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e0e44da8d6f.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69e0e44da8d6f.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e0e44da8d6f{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69e0e44da8d6f:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69e0e44da8d6f .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69e0e44da8d6f:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69e0e44da8d6f:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/pt-pt\/fale-conosco\/\" title=\"Fale conosco\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69e0e44da8d6f\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Entre em contato<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1598006643792{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_69e0e44da9172 h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69e0e44da9172 h2 {padding-top:6% !important; 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