{"id":24978,"date":"2021-08-18T12:01:40","date_gmt":"2021-08-18T12:01:40","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=24978"},"modified":"2022-12-13T10:10:26","modified_gmt":"2022-12-13T10:10:26","slug":"audience-insights","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/audience-insights\/","title":{"rendered":"Audience Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1670925455508{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:20px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1601028603319{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_69e71c3a789c7 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c3a789c7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c3a789c7\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Segmenta\u00e7\u00e3o de Audi\u00eancia e Personas<\/span><\/h1><\/div><style>.ld_fancy_heading_69e71c3a7910a p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_69e71c3a7910a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e71c3a7910a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e71c3a7910a p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e71c3a7910a p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c3a7910a p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_69e71c3a7910a .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_69e71c3a7910a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_69e71c3a7910a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_69e71c3a7910a p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_69e71c3a7910a p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c3a7910a p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c3a7910a\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Segmentamos e tra\u00e7amos o perfil de uma audi\u00eancia a partir de informa\u00e7\u00f5es org\u00e2nicas e dados sociais. Utilizamos vari\u00e1veis atitudinais e comportamentais para identificar e definir os segmentos de consumidores mais relevantes para a sua marca ou neg\u00f3cio. <\/span><\/p>\n<p><\/span><\/p><\/div><style>.ld_button_69e71c3a796b6 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69e71c3a796b6:hover .btn-icon{color:#0b1c47;}.ld_button_69e71c3a796b6.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69e71c3a796b6.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69e71c3a796b6:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69e71c3a796b6:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71c3a796b6:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71c3a796b6.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e71c3a796b6{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69e71c3a796b6.btn .btn-txt, .ld_button_69e71c3a796b6.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69e71c3a796b6\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597838406506{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221; responsive_css=&#8221;padding_top_medium:50px|padding_bottom_medium:50px&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;][vc_empty_space height=&#8221;50px&#8221;]<style>.ld_icon_box_69e71c3a79bcf .iconbox-icon-container{color:#39b9bf;border-radius:px;}.ld_icon_box_69e71c3a79bcf .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, #39b9bf 20%, #27689e 80%);background:linear-gradient(to bottom right, #39b9bf 20%, #27689e 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_69e71c3a79bcf h3{color:#26699e;}.ld_icon_box_69e71c3a79bcf .iconbox-icon-container img[src$=\".svg\"],.ld_icon_box_69e71c3a79bcf .iconbox-icon-container object,.ld_icon_box_69e71c3a79bcf .iconbox-icon-container > svg{width:80px !important;}<\/style>\n<div class=\"iconbox iconbox-inline text-left iconbox-xl iconbox-heading-sm ld_icon_box_69e71c3a79bcf\" id=\"ld_icon_box_69e71c3a79bcf\"  data-animate-icon=\"true\" data-plugin-options='{\"color\":\"#39b9bf:#27689e\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . 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Tra\u00e7ar perfis da sua audi\u00eancia nas redes sociais pode ajud\u00e1-lo a entender: <\/span><\/p>\n<p><\/span><\/p><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_empty_space height=&#8221;50px&#8221;]<style>.vc_accordion_69e71c3a87008 .accordion-title{font-size:17px;line-height:1.5em;}.vc_accordion_69e71c3a87008 .accordion-title a{color:#0b1c47;}.vc_accordion_69e71c3a87008 .active .accordion-title a{color:#39b9bf;}.vc_accordion_69e71c3a87008 .accordion-title a, .vc_accordion_69e71c3a87008 .accordion-item{border-color:rgba(0, 0, 0, 0.1);}<\/style><div class=\"accordion accordion-md accordion-title-underlined accordion-expander-left vc_accordion_69e71c3a87008\" id=\"vc_accordion_69e71c3a87008\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  active \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_fwrserf456g\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e71c3a87008\" href=\"#fwrserf456g\" aria-expanded=\"true\" aria-controls=\"fwrserf456g\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tCaracter\u00edsticas demogr\u00e1ficas e geodemogr\u00e1ficas\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"fwrserf456g\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_fwrserf456g\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<i><span style=\"font-weight: 400;\">Quem s\u00e3o esses consumidores e onde podemos encontr\u00e1-los?<\/span><\/i>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e71c3a87008\" href=\"#ld-1597838216928-6d666a67-155b\" aria-expanded=\"false\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tComportamento e attitudes\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<i><span style=\"font-weight: 400;\">O que eles pensam sobre seu segmento e suas marcas?<\/span><\/i>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e71c3a87008\" href=\"#ld-1597838237695-2f9da39a-1347\" aria-expanded=\"false\" aria-controls=\"ld-1597838237695-2f9da39a-1347\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tProbabilidade de engajamento com um conte\u00fado espec\u00edfico\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<i><span style=\"font-weight: 400;\">Que mensagem se destacam das demais e engajam esta audi\u00eancia positivamente? <\/span><\/i>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e71c3a87008\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tComportamientos de consumo\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<i><span style=\"font-weight: 400;\">Como eles tomam decis\u00f5es e quais s\u00e3o suas motiva\u00e7\u00f5es e barreiras de compra?<\/span><\/i>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e71c3a87008\" href=\"#ld-1597838292451-fdfae3e3-2a63\" aria-expanded=\"false\" aria-controls=\"ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tConsumo de m\u00eddia e oportunidades de targeting\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838292451-fdfae3e3-2a63\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<i><span style=\"font-weight: 400;\">Que m\u00eddias oferecem as melhores oportunidades para se conectar com seus consumidores, seja em plataformas de mainstream ou de nicho? <\/span><\/i>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e71c3a87008\" href=\"#ld-1597838312335-9d2cc472-0b48\" aria-expanded=\"false\" aria-controls=\"ld-1597838312335-9d2cc472-0b48\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tHobbies e interesses\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838312335-9d2cc472-0b48\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<i><span style=\"font-weight: 400;\">O que eles gostam de fazer em seu tempo livre? 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css=&#8221;.vc_custom_1590761235589{padding-bottom: 65px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8221;padding_top_medium:5px|padding_bottom_medium:5px&#8221; css=&#8221;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<div id=\"ld_images_group_container_69e71c3a87640\" class=\"liquid-img-group-container ld_images_group_container_69e71c3a87640\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e71c3a877fd {margin-top:-15% !important; margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_69e71c3a877fd\" class=\"liquid-img-group-single ld_images_group_element_69e71c3a877fd\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_69e71c3a87b69{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e71c3a87b69\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e71c3a87c8a h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69e71c3a87c8a h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_69e71c3a87c8a .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e71c3a87c8a h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69e71c3a87c8a\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Descubra novos p\u00fablicos e objetivos<\/span><\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69e71c3a87efb{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e71c3a87efb\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e71c3a88001 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c3a88001 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c3a88001 p {margin-right:5% !important;  }  } .ld_fancy_heading_69e71c3a88001 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e71c3a88001 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e71c3a88001 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c3a88001\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Nossa metodologia de segmenta\u00e7\u00e3o de consumidores n\u00e3o se baseia apenas em par\u00e2metros pr\u00e9-definidos para agrupar os seus grupos de audi\u00eancia. Pelo contr\u00e1rio, o que guia nosso processo de segmenta\u00e7\u00e3o s\u00e3o os comportamentos naturais dos consumidores. Isto significa que em muitos projetos descobrimos grupos e subgrupos de pessoas que n\u00e3o estavam sendo complementadas anteriormente e que podem representar um novo mercado, potencialmente rent\u00e1vel e importante. <\/span><\/span><\/p><\/div><style>.ld_spacer_69e71c3a8813e{height:35px;}@media (min-width: 992px) { .ld_spacer_69e71c3a8813e{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e71c3a8813e\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8221;30&#8243; css=&#8221;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_69e71c3a88241 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c3a88241 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c3a88241\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Ao segmentar e tra\u00e7ar perfis de uma audi\u00eancia desta maneira, e utilizando ferramentas de an\u00e1lise de audi\u00eancias, podemos compreender com clareza quem s\u00e3o os p\u00fablicos-alvo e como abord\u00e1-los. Entender a ind\u00fastria e o que a sua marca deseja alcan\u00e7ar \u00e9 a chave para alcan\u00e7ar seus objetivos.<\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_69e71c3a883cc p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c3a883cc .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c3a883cc\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">A segmenta\u00e7\u00e3o de audi\u00eancias ajuda a otimizar a sua estrat\u00e9gia de marketing e focar esfor\u00e7os de maneira mais personalizada. Os benef\u00edcios incluem uma melhor defini\u00e7\u00e3o do seu p\u00fablico-alvo, adapta\u00e7\u00e3o da sua estrat\u00e9gia de marketing, maiores taxas de convers\u00e3o e a melhora da rela\u00e7\u00e3o com seus clientes e usu\u00e1rios. Afinal, quando um cliente se identifica com algo, aumentam as chances que invista naquele produto ou servi\u00e7o ou seja mais receptivo. Quando realizada corretamente, a segmenta\u00e7\u00e3o permite personalizar sua estrat\u00e9gia de marketing. <\/span><\/p>\n<p><\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_69e71c3a8855b p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e71c3a8855b .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e71c3a8855b\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Para saber mais sobre nossa metodologia de segmenta\u00e7\u00e3o de audi\u00eancias e como podemos ajudar o seu neg\u00f3cio a gerenciar o relacionamento com seus clientes, entre em contato e receba mais informa\u00e7\u00f5es de um de nossos analistas.<\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601029777301{padding-top: 20px !important;}&#8221;]<style>.ld_button_69e71c3a886d9.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e71c3a886d9.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69e71c3a886d9.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e71c3a886d9{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69e71c3a886d9:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69e71c3a886d9 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69e71c3a886d9:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69e71c3a886d9:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"\/contact-us-for-global-insights\/\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69e71c3a886d9\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Entre em contato<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1670926000961{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<style>.ld_fancy_heading_69e71c3a88ab8 h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69e71c3a88ab8 h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e71c3a88ab8 h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69e71c3a88ab8 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e71c3a88ab8 h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e71c3a88ab8 h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69e71c3a88ab8\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <i><span style=\"font-weight: 400\">Voc\u00ea pode tamb\u00e9m se interessar por&#8230;<\/span><\/i><\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style>.ld_content_box_69e71c3a88f2e{min-height:400px;}<\/style><div id=\"ld_content_box_69e71c3a88f2e\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e71c3a88f2e\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1568-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Mapeamento da Jornada do Consumidor<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1600771591184{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<style>.ld_fancy_heading_69e71c3a8949a h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69e71c3a8949a h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e71c3a8949a h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69e71c3a8949a .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e71c3a8949a h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e71c3a8949a h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69e71c3a8949a\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_content_box_69e71c3a8988d{min-height:400px;}<\/style><div id=\"ld_content_box_69e71c3a8988d\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e71c3a8988d\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Competitor Analysis<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/competitor-analysis\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_content_box_69e71c3a89ddb{min-height:400px;}<\/style><div id=\"ld_content_box_69e71c3a89ddb\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e71c3a89ddb\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Customer Journey Mapping<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; 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