{"id":24949,"date":"2021-08-18T11:30:56","date_gmt":"2021-08-18T11:30:56","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=24949"},"modified":"2022-12-20T06:36:32","modified_gmt":"2022-12-20T06:36:32","slug":"bens-de-consumo-fmcg","status":"publish","type":"page","link":"https:\/\/convosphere.com\/pt-pt\/bens-de-consumo-fmcg\/","title":{"rendered":"Bens de Consumo (FMCG)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1671389187896{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:140px|padding_bottom_medium:120px&#8221; el_class=&#8221;custom-blue-banner-space&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1601028603319{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_69e1331b8cb01 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_69e1331b8cb01 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e1331b8cb01\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Bens de Consumo<\/span><\/h1><\/div><style>.ld_fancy_heading_69e1331b8d309 p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}.ld_fancy_heading_69e1331b8d309 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading custom-blue-content-space ld_fancy_heading_69e1331b8d309\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Atrav\u00e9s do social listening, obtemos insights sobre o comportamento, percep\u00e7\u00f5es e necessidades n\u00e3o atendidas do consumidor e ajudamos as marcas de produtos de grande consumo a conquistar a fidelidade do consumidor a longo prazo.<\/span><\/p><\/div><style>.ld_button_69e1331b8d792 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_69e1331b8d792:hover .btn-icon{color:#0b1c47;}.ld_button_69e1331b8d792.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_69e1331b8d792.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 0.7);}.ld_button_69e1331b8d792:hover{color:rgba(255, 255, 255, 0.7);}.ld_button_69e1331b8d792:hover .btn-txt{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e1331b8d792:hover:not(.btn-icon-solid) .btn-icon i{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e1331b8d792.btn-icon-solid .btn-icon .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);background:linear-gradient(to right, rgba(255, 255, 255, 0.7) 0%, rgba(255, 255, 255, 0.51) 100%);}.ld_button_69e1331b8d792{color:rgb(255, 255, 255);font-size:19px !important;letter-spacing:0.025em !important;}.ld_button_69e1331b8d792.btn .btn-txt, .ld_button_69e1331b8d792.btn .btn-txt{color:rgb(255, 255, 255);background:none;text-fill-color:currentcolor !important;-webkit-text-fill-color:currentcolor !important;background-clip:border-box !important;-webkit-background-clip:border-box !important;}<\/style><a href=\"#\" class=\"btn btn-naked btn-gradient btn-icon-block btn-icon-top btn-icon-custom-size btn-icon-circle btn-icon-solid btn-icon-ripple ld_button_69e1331b8d792\" data-localscroll=\"true\" data-localscroll-options=\"{&quot;scrollBelowSection&quot;:true,&quot;scrollSpeed&quot;:&quot;300&quot;}\">\n\t<span>\n\t\t\n\t\t\t\n\t<span class=\"btn-icon\"><span class=\"btn-gradient-bg btn-gradient-bg-hover\"><\/span><i class=\"icon-ion-ios-arrow-down\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597838406506{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221; responsive_css=&#8221;padding_top_medium:50px|padding_bottom_medium:50px&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;]<style>.ld_fancy_heading_69e1331b8dce0 p{font-size:23px;line-height:1.5em;}@media (min-width: 992px) { .ld_fancy_heading_69e1331b8dce0 p {margin-right:15% !important;  }  } .ld_fancy_heading_69e1331b8dce0 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e1331b8dce0 p {margin-right:15% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e1331b8dce0\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<h2><span style=\"font-weight: 400\">Descubra como o social listening multil\u00edngue permite conhecer e entender o comportamento do consumidor de produtos de Grande Consumo.<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As tecnologias emergentes est\u00e3o redefinindo a experi\u00eancia de compra e os processos tradicionais de decis\u00e3o e apresentam um desafio para as marcas no espa\u00e7o FMCG. Atrav\u00e9s do social listening, as marcas podem obter insights sobre o comportamento, percep\u00e7\u00f5es e necessidades n\u00e3o atendidas dos consumidores, o que as ajuda a garantir a lealdade cont\u00ednua dos clientes existentes e engajar novos consumidores durante a fase de avalia\u00e7\u00e3o.<\/span><\/span><\/p><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_empty_space height=&#8221;50px&#8221;]<style>.vc_accordion_69e1331b8e3ba .accordion-title{font-size:17px;line-height:1.5em;}.vc_accordion_69e1331b8e3ba .accordion-title a{color:#0b1c47;}.vc_accordion_69e1331b8e3ba .active .accordion-title a{color:#39b9bf;}.vc_accordion_69e1331b8e3ba .accordion-title a, .vc_accordion_69e1331b8e3ba .accordion-item{border-color:rgba(0, 0, 0, 0.1);}<\/style><div class=\"accordion accordion-md accordion-title-underlined accordion-expander-left vc_accordion_69e1331b8e3ba\" id=\"vc_accordion_69e1331b8e3ba\" role=\"tablist\" aria-multiselectable=\"true\">\n\n\t<div class=\"accordion-item panel  active \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e1331b8e3ba\" href=\"#ld-1597838216928-6d666a67-155b\" aria-expanded=\"true\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tInsights de Audi\u00eancias\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Alavancando dados comportamentais e atitudinais, produzimos segmentos relevantes de clientes que fornecem insights detalhados sobre as audi\u00eancias que s\u00e3o importantes para sua marca ou produto<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e1331b8e3ba\" href=\"#ld-1597838237695-2f9da39a-1347\" aria-expanded=\"false\" aria-controls=\"ld-1597838237695-2f9da39a-1347\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tMarketing de Influ\u00eancia\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Verificamos a autenticidade dos principais influenciadores e formadores de opini\u00e3o e identificamos quais possuem um maior potencial para difundir a mensagem da sua marca a amplificar sua presen\u00e7a online.<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e1331b8e3ba\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tAn\u00e1lise da Concorr\u00eancia\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Entregamos insights especializados em posicionamento de mercado como uma parte essencial da an\u00e1lise e benchmark da ind\u00fastria. Nosso m\u00e9todo comprovado de an\u00e1lise da concorr\u00eancia pode ajudar voc\u00ea a identificar estrat\u00e9gias para superar seus concorrentes ou alcan\u00e7ar um novo mercado. <\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e1331b8e3ba\" href=\"#ld-1597838292451-fdfae3e3-2a63\" aria-expanded=\"false\" aria-controls=\"ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tMonitoramento de Marca &amp; Performance\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838292451-fdfae3e3-2a63\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">Com bilh\u00f5es de dados dispon\u00edveis atrav\u00e9s do social listening, conseguimos identificar e detalhar rela\u00e7\u00f5es de causa e efeito em rela\u00e7\u00e3o \u00e0 valoriza\u00e7\u00e3o da marca. Nosso time conta com os recursos, conhecimento e experi\u00eancia necess\u00e1rias para monitorar e analisar mudan\u00e7as em sua marca, produtos ou ind\u00fastria ao longo do tempo.<\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_69e1331b8e3ba\" href=\"#ld-1597838312335-9d2cc472-0b48\" aria-expanded=\"false\" aria-controls=\"ld-1597838312335-9d2cc472-0b48\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tMapeamento da Jornada do Consumidor\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838312335-9d2cc472-0b48\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]<span style=\"font-weight: 400;\">As jornadas do consumidor n\u00e3o s\u00e3o lineares e n\u00e3o h\u00e1 uma solu\u00e7\u00e3o que possa ser universalmente aplicada. Na Convosphere, identificamos as etapas da jornada do consumidor espec\u00edficas para uma categoria ou marca, com base em dados reais de comportamento e atitude dos consumidores. <\/span>[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1590761235589{padding-bottom: 65px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8221;padding_top_medium:5px|padding_bottom_medium:5px&#8221; css=&#8221;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<div id=\"ld_images_group_container_69e1331b8e545\" class=\"liquid-img-group-container ld_images_group_container_69e1331b8e545\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_69e1331b8e70b {margin-top:-15% !important; margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_69e1331b8e70b\" class=\"liquid-img-group-single ld_images_group_element_69e1331b8e70b\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"2560\" height=\"1700\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Cans of fizzy drinks\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-scaled.jpg 2560w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-300x199.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-1024x680.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_69e1331b8eb09{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e1331b8eb09\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e1331b8ec5b h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_69e1331b8ec5b h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_69e1331b8ec5b .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_69e1331b8ec5b h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_69e1331b8ec5b\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Entenda como sua marca pode se destacar da multid\u00e3o no online<\/span><\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_69e1331b8f058{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e1331b8f058\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_69e1331b8f15f p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e1331b8f15f p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e1331b8f15f p {margin-right:5% !important;  }  } .ld_fancy_heading_69e1331b8f15f .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e1331b8f15f p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_69e1331b8f15f p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e1331b8f15f\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">O acesso aos consumidores \u00e9 cada vez mais dif\u00edcil devido \u00e0 limitada receptividade e engajamento no ponto de venda. Analisando men\u00e7\u00f5es relacionadas a produtos e \u00e0 ind\u00fastria, as marcas podem detectar tend\u00eancias emergentes, obter uma vis\u00e3o completa de seu posicionamento no mercado, entender o posicionamento de sua marca em rela\u00e7\u00e3o \u00e0 concorr\u00eancia e melhorar sua estrat\u00e9gia de comunica\u00e7\u00e3o.<\/span><\/span><\/p><\/div><style>.ld_spacer_69e1331b8f382{height:35px;}@media (min-width: 992px) { .ld_spacer_69e1331b8f382{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e1331b8f382\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1605810473899{margin-top: -40px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-6 vc_col-sm-offset-1&#8243; responsive_align=&#8221;text-md-left&#8221;]<style>.ld_fancy_heading_69e1331b8f471 p{font-size:21px;line-height:1.666em;letter-spacing:-0.025em;color:rgb(255, 255, 255);}.ld_fancy_heading_69e1331b8f471 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e1331b8f471\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> <span style=\"font-weight: 400\">Entre em contato hoje mesmo e descubra como podemos ajud\u00e1-lo a tomar as decis\u00f5es corretas usando social intelligence. <\/span><\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601029777301{padding-top: 20px !important;}&#8221;]<style>.ld_button_69e1331b8f5e8.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e1331b8f5e8.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_69e1331b8f5e8.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_69e1331b8f5e8{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 30px 5px rgba(11,10,63,0.06);}.ld_button_69e1331b8f5e8:hover{background-color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);color:#0b1c47;}.ld_button_69e1331b8f5e8 .btn-gradient-bg-hover{background:-webkit-linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);background:linear-gradient(to right, rgb(255, 255, 255) 0%, rgb(255, 255, 255) 100%);}.ld_button_69e1331b8f5e8:hover .btn-gradient-border defs stop:first-child{stop-color:rgb(255, 255, 255);}.ld_button_69e1331b8f5e8:hover .btn-gradient-border defs stop:last-child{stop-color:rgb(255, 255, 255);}<\/style><a href=\"https:\/\/convosphere.com\/pt-pt\/fale-conosco\/\" title=\"Fale conosco\" class=\"btn btn-default circle btn-bordered border-thin ld_button_69e1331b8f5e8\">\n\t<span>\n\t\t\n\t\t\t\t\t<span class=\"btn-txt\">Entre em contato.<\/span>\n\t\t\t\n\t\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1600771591184{margin-top: 40px !important;border-top-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;border-top-color: #eff4fc !important;border-top-style: solid !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<style>.ld_fancy_heading_69e1331b8f92a h2{font-size:28px;background:rgb(243, 245, 248);}.ld_fancy_heading_69e1331b8f92a h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e1331b8f92a h2 {margin-bottom:0.75em !important;  } .ld_fancy_heading_69e1331b8f92a .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_69e1331b8f92a h2 {padding-top:6% !important; padding-right:7% !important; padding-bottom:6% !important; padding-left:7% !important;  } .ld_fancy_heading_69e1331b8f92a h2 {margin-bottom:0.75em !important;  } <\/style><div class=\"ld-fancy-heading ld-fh-has-fill ld_fancy_heading_69e1331b8f92a\">\n\t<h2 class=\"semi-round lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> You may also be interested in&#8230;<\/span><\/h2><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_content_box_69e1331b8fd2e{min-height:400px;}<\/style><div id=\"ld_content_box_69e1331b8fd2e\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e1331b8fd2e\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Competitor Analysis<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/competitor-analysis\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.ld_content_box_69e1331b902e9{min-height:400px;}<\/style><div id=\"ld_content_box_69e1331b902e9\" class=\"fancy-box fancy-box-case-study scheme-light fancy-box-custom-height ld_content_box_69e1331b902e9\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg\" class=\"invisible\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1201-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Customer Journey Mapping<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/customer-journey-mapping\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1671389187896{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0,&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-24949","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bens de Consumo (FMCG) - Convosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convosphere.com\/pt-pt\/wp-json\/wp\/v2\/pages\/24949\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bens de Consumo (FMCG) - Convosphere\" \/>\n<meta property=\"og:description\" content=\"[vc_row enable_gradient=&#8221;yes&#8221; 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