{"id":22063,"date":"2021-04-09T13:40:10","date_gmt":"2021-04-09T13:40:10","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=22063"},"modified":"2023-06-12T12:22:44","modified_gmt":"2023-06-12T12:22:44","slug":"brand-tracking-performance","status":"publish","type":"page","link":"https:\/\/convosphere.com\/ko\/brand-tracking-performance\/","title":{"rendered":"\ube0c\ub79c\ub4dc \uc131\uacfc \ubd84\uc11d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1670921702518{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:20px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1601028418951{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_6af824cd7ca74 h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6af824cd7ca74 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd7ca74\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> \ube0c\ub79c\ub4dc \uc131\uacfc \ubd84\uc11d<\/span><\/h1><\/div><style>.ld_fancy_heading_6af824cd7d30a p{font-size:21px;line-height:1.764em;color:rgba(255, 255, 255, 0.599);}@media (min-width: 768px) { .ld_fancy_heading_6af824cd7d30a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd7d30a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_6af824cd7d30a p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_6af824cd7d30a p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd7d30a p {margin-top:0px !important; margin-bottom:20px !important;  }  } .ld_fancy_heading_6af824cd7d30a .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 768px) { .ld_fancy_heading_6af824cd7d30a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd7d30a p {padding-top:0px !important; padding-bottom:0px !important;  }  } @media (min-width: 1200px) { .ld_fancy_heading_6af824cd7d30a p {padding-top:0px !important; padding-bottom:0px !important;  }  } .ld_fancy_heading_6af824cd7d30a p {margin-bottom:3em !important;  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd7d30a p {margin-top:0px !important; margin-bottom:20px !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd7d30a\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> \uc628\ub77c\uc778\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc758\uc874\ub3c4\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c\uc11c \uae30\uc5c5\uc774\ub098 \ube0c\ub79c\ub4dc\uc758 \ub514\uc9c0\ud138 \uac00\uc2dc\uc131 \ubc0f \uc131\uacfc \ud2b8\ub798\ud0b9, \uc628\ub77c\uc778 \uc0c1\uc758 \uc874\uc7ac\uac10\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617975235652{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_6af824cd7e385 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6af824cd7e385 h2 {padding-right:5% !important;  }  } .ld_fancy_heading_6af824cd7e385 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af824cd7e385 h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd7e385\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> What is brand tracking?<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1601030760820{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>Brand tracking refers to the process of measuring a brand over time. Some metrics include brand perception, exposure, awareness, recognition and sentiment.<\/strong><\/p>\n<p><strong>Brand tracking returns quantifiable data used to establish ROI, brand equity, support future investments and direct brand strategy decisions.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6af824cd7e8cc\" class=\"liquid-img-group-container ld_images_group_container_6af824cd7e8cc\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6af824cd7eac8\" class=\"liquid-img-group-single ld_images_group_element_6af824cd7eac8\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1203-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]With enough data, analysis and experience, we can measure brand performance over specific time periods. For example, we can track consumer brands with large social followings using real-time social listening tools to measure and analyse positive and negative associations with the brand. This can even be done across multiple languages with our multilingual social analytics capabilities.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Whether you are launching a new product internationally, tracking brand growth over time or simply carrying out a brand repositioning phase, our brand tracking solution will give you the data, analysis and insights you need to make data driven decisions.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8221;yes&#8221; slideshow_effect=&#8221;scale&#8221; slideshow_images=&#8221;4190,4189,4188,4197,4187,4191,4192,4193,4194,4195,4198&#8243; css=&#8221;.vc_custom_1589546802313{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #bcbcbc !important;}&#8221; slideshow_delay=&#8221;2000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597841947602{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1597842240772{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; 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enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1617975465388{padding-bottom: 65px !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-6&#8243; responsive_css=&#8221;padding_top_medium:5px|padding_bottom_medium:5px&#8221; css=&#8221;.vc_custom_1590762333764{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<div id=\"ld_images_group_container_6af824cd80f9e\" class=\"liquid-img-group-container ld_images_group_container_6af824cd80f9e\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6af824cd811b5 {margin-top:-15% !important; margin-left:-45% !important;  }  } <\/style><div id=\"ld_images_group_element_6af824cd811b5\" class=\"liquid-img-group-single ld_images_group_element_6af824cd811b5\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/kaleidico-3V8xo5Gbusk-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/kaleidico-3V8xo5Gbusk-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/kaleidico-3V8xo5Gbusk-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_6af824cd81557{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af824cd81557\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6af824cd816c9 h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af824cd816c9 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_6af824cd816c9\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> Brand perception analysis<\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_6af824cd81af6{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af824cd81af6\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6af824cd81c99 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af824cd81c99 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd81c99 p {margin-right:5% !important;  }  } .ld_fancy_heading_6af824cd81c99 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6af824cd81c99 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd81c99 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd81c99\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Get a real grasp on where you can win against your competitors by comparing consumer perceptions towards them over time.<\/span><\/p><\/div>[vc_empty_space height=&#8221;20px&#8221;]<style>.ld_fancy_heading_6af824cd821f6 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af824cd821f6 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd821f6 p {margin-right:5% !important;  }  } .ld_fancy_heading_6af824cd821f6 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6af824cd821f6 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6af824cd821f6 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd821f6\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> When we delve into brand situation analysis and benchmark this against competitors, our brand perception measurement turns actionable insights into competitive advantage.<\/span><\/p><\/div><style>.ld_spacer_6af824cd824af{height:35px;}@media (min-width: 992px) { .ld_spacer_6af824cd824af{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af824cd824af\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8221;30&#8243; css=&#8221;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_6af824cd825db p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af824cd825db .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd825db\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> For a B2B company, social listening can be great for competitive benchmarking as well. We can look at who out of your competitors has the largest share of voice, or keep an eye on latest developments. That\u2019s on top of learning more about potential customers and tracking your brand over time. <\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_6af824cd82751 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6af824cd82751 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd82751\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> You\u2019ll also want to carry this out over a certain period of time and forward into the future.<\/p>\n<p>If a new competitor appears or you launch a new product, you need to make sure you\u2019re collecting data to cover these cornerstone events.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617975475194{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_6af824cd82939 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6af824cd82939 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_6af824cd82939 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af824cd82939 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af824cd82939\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> ROI tracking for new product launches<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1597854077987{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 15% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>Whether you&#8217;re preparing for a product launch and want to understand your customers&#8217; perceptions towards a certain situation, or you\u2019ve launched a new service and need to track the ROI of your social media launch ad, we have the tools and skills that you need. 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disable_element=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1617975584542{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844792351{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 5px !important;}&#8221; gradient_bg_color=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/6&#8243; 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