{"id":22036,"date":"2021-04-09T13:31:36","date_gmt":"2021-04-09T13:31:36","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=22036"},"modified":"2024-04-09T16:24:10","modified_gmt":"2024-04-09T16:24:10","slug":"influencer-analysis","status":"publish","type":"page","link":"https:\/\/convosphere.com\/ko\/influencer-analysis\/","title":{"rendered":"\uc778\ud50c\ub8e8\uc5b8\uc11c \ubd84\uc11d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1670921323491{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:100px|padding_bottom_medium:20px&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; 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Convosphere\ub294 \uc18c\uc15c \ub9ac\uc2a4\ub2dd \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc2e0\ub8b0\uc131\uc744 \uba3c\uc800 \uac80\uc99d\ud558\uace0, 6\uac00\uc9c0 \uae30\uc900(\uad8c\uc704, \ubc18\ud5a5, \ub300\uc911\uc9c0\uc9c0\uce35, \uc2dc\uae30\uc801\uc808\uc131, \uad00\ub828\ud0c0\ub2f9\uc131, \ucc38\uc5ec \uae30\ud68c)\uc5d0 \ub530\ub77c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \uc21c\uc704\ud654\ud558\uc5ec \uace0\uac1d\uc0ac\uc640\uc758 \ub9e4\uce6d\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span><\/p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-3&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617974878841{padding-bottom: 80px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-3&#8243; css=&#8221;.vc_custom_1600784711125{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/you-x-ventures-LR5CYw3AQNo-unsplash.jpg?id=17857) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-9&#8243; css=&#8221;.vc_custom_1597851005071{padding: 10% !important;background-color: #f2f4f7 !important;}&#8221;][vc_column_text]<strong>Our use of social influencer mapping allows us to filter out any ineffective influencers and compile a list of influencers with potential to maximise your ability to successfully deliver your brand message and amplify your presence.<\/strong><\/p>\n<p>We highlight key content marketing influencers and provide real-time insights to your team to help deliver maximum value to your business by identifying those that influence your target audience and generate content which is optimised for maximum impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row enable_slideshow_bg=&#8221;yes&#8221; 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css=&#8221;.vc_custom_1597841982699{padding-bottom: 40px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_6ace6cf5a5974 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6ace6cf5a5974 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ace6cf5a5974\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Convosphere\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uacfc \uc778\ud50c\ub8e8\uc5b8\uc11c \uc804\ub7b5 \uac1c\ubc1c\uc744 \uc9d1\uc911 \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc778\uc9c0\ub3c4\ub97c \ub354 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640 \ub4dc\ub9bd\ub2c8\ub2e4.<\/span><\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617974961944{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_6ace6cf5a5acf h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6ace6cf5a5acf h2 {padding-right:5% !important;  }  } .ld_fancy_heading_6ace6cf5a5acf .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6ace6cf5a5acf h2 {padding-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ace6cf5a5acf\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Influencer marketing strategy<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1601030633340{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-right: 5% !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>We identify and prioritise key online influencers within our opinion leader research and provide you with an in-depth understanding of their background, interest areas and social presence. We also look at how they are connected and how they will support in resonating your message with your target audience, bringing you the most effective influencer strategy.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6ace6cf5a5c2d\" class=\"liquid-img-group-container ld_images_group_container_6ace6cf5a5c2d\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6ace6cf5a5d86\" class=\"liquid-img-group-single ld_images_group_element_6ace6cf5a5d86\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]When narrowing down a list of suitable influencers, we evaluate and perform key opinion leader profiling based on expertise and relevancy in a specified topic area, the impact the influencer has had on their own social network with reach and engagement, a qualitative assessment on the nature of their followers in relation to demographics, identifying how often the influencer posts surrounding that subject area, whether their content is relevant and shares interest with the topic area, and how much engagement and value the influencer can bring.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Based on these quantitative and qualitative variables, we help develop an effective campaign that is aligned with the influencer\u2019s tone of voice and has the potential for an effective influencer campaign. We then present clients with a shortlist of the most suitable influencers for their campaign as well as potential engagement opportunities to create an effective social media influencer strategy.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617974974130{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:4%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243; el_class=&#8221;vc_col-sm-push-6&#8243;]<style>.ld_fancy_heading_6ace6cf5a6120 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6ace6cf5a6120 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_6ace6cf5a6120 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6ace6cf5a6120 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ace6cf5a6120\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Make marketing a success<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1597851895252{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>We can support in locating effective influencers, measuring the overall outreach and influencer activity, and evaluating engagement rates and conversation volumes so that you\u2019ll know the value of the campaign and each individual influencer, beyond the sales figures.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]We help you to understand the stages of your buyer journey, including awareness and the decision-making process when investing in your product. Once you have a clear understanding, you\u2019ll be able to reach your customers better than ever before and create a long-lasting and trusted impression.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243; el_class=&#8221;vc_col-sm-pull-6&#8243;]<style>.ld_images_group_container_6ace6cf5a6296 {right:0px !important;  } .ld_images_group_container_6ace6cf5a6296 {margin-right:0px !important;  } @media (min-width: 992px) { .ld_images_group_container_6ace6cf5a6296 {margin-right:15% !important;  }  } <\/style><div id=\"ld_images_group_container_6ace6cf5a6296\" class=\"liquid-img-group-container ld_images_group_container_6ace6cf5a6296\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6ace6cf5a640b\" class=\"liquid-img-group-single ld_images_group_element_6ace6cf5a640b\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/nesa-by-makers-IgUR1iX0mqM-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/nesa-by-makers-IgUR1iX0mqM-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/nesa-by-makers-IgUR1iX0mqM-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Grasping and understanding how influencers can make a difference to the execution of your campaign is the first step in making your opinion leader marketing a success.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]We use a multitude of platforms so we can bring together a variety of influencer analysis metrics. But, more importantly, we add a layer of human insight and local knowledge that brings much greater depth to the identification of influencers.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617974987495{padding-top: 80px !important;padding-bottom: 100px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_6ace6cf5a6725 h2{font-size:40px;}.ld_fancy_heading_6ace6cf5a6725 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ace6cf5a6725\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Opinion leader marketing<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1601030561911{padding-right: 5% !important;}&#8221;]Whilst key opinion leader marketing often poses a challenge for calculating cost effectiveness, using our in-house methodology, our team of experts can measure the return of investment (ROI) of your influencer marketing campaign, so you\u2019ll be able to track the success during every step.<\/p>\n<p>We use our social listening tools to monitor the performance of the campaign and combine different technologies to enable us to track engagement levels, brand and product awareness, virality and conversion trends on a local and global level.<\/p>\n<p>Our influencer analytics tracks the performance of the influencer campaign with a social listening platform whilst running key audience analysis for a 360-degree view of the campaign.[\/vc_column_text]<style>.ld_spacer_6ace6cf5a6862{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6ace6cf5a6862\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6ace6cf5a694a\" class=\"liquid-img-group-container ld_images_group_container_6ace6cf5a694a\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6ace6cf5a6a91 {margin-right:-110% !important; 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