{"id":21871,"date":"2021-03-31T15:30:40","date_gmt":"2021-03-31T15:30:40","guid":{"rendered":"https:\/\/convosphere.com\/?page_id=21871"},"modified":"2022-12-29T13:49:26","modified_gmt":"2022-12-29T13:49:26","slug":"industries-fast-moving-consumer-goods","status":"publish","type":"page","link":"https:\/\/convosphere.com\/ko\/industries-fast-moving-consumer-goods\/","title":{"rendered":"\ud544\uc218\uc18c\ube44\uc7ac"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1671389093608{padding-top: 150px !important;padding-bottom: 150px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; responsive_css=&#8221;padding_top_medium:140px|padding_bottom_medium:120px&#8221; el_class=&#8221;custom-blue-banner-space&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;81&#8243; ca_init_rotate_z=&#8221;2&#8243; css=&#8221;.vc_custom_1601028603319{margin-top: -50px !important;}&#8221;]<style>.ld_fancy_heading_6a47db80e622d h1{color:rgb(255, 255, 255);}.ld_fancy_heading_6a47db80e622d .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a47db80e622d\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left h1\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.5,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"35\"}' 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.split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> Convosphere\ub294 \ud544\uc218\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uac00 \uc7a5\uae30\uc801\uc778 \ucda9\uc131 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uc18c\ube44\uc790 \ud589\ub3d9, \uc778\uc2dd \ubc0f \ub2c8\uc988\uc5d0 \uad00\ud55c \uc18c\uc15c \ub9ac\uc2a4\ub2dd \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p><\/div><style>.ld_button_6a47db80e6eb1 .btn-icon{color:rgb(255, 255, 255);font-size:30px;width:60px !important;height:60px !important;}.ld_button_6a47db80e6eb1:hover .btn-icon{color:#0b1c47;}.ld_button_6a47db80e6eb1.btn-icon-solid .btn-icon{background:rgba(255, 255, 255, 0);}.ld_button_6a47db80e6eb1.btn-icon-solid:hover .btn-icon{background:rgba(255, 255, 255, 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offset=&#8221;vc_col-md-7&#8243;]<style>.ld_fancy_heading_6a47db80e72e9 p{font-size:23px;line-height:1.5em;}@media (min-width: 992px) { .ld_fancy_heading_6a47db80e72e9 p {margin-right:15% !important;  }  } .ld_fancy_heading_6a47db80e72e9 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a47db80e72e9 p {margin-right:15% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a47db80e72e9\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> <\/p>\n<h2><b>Convosphere\uc758 \ub2e4\uad6d\uc5b4 \uc18c\uc15c \ub9ac\uc2a4\ub2dd\uc740 \ud544\uc218\uc18c\ube44\uc7ac \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/b><\/h2>\n<p>\uc0c8\ub85c\uc6b4 \uae30\uc220 \ubc1c\uc804\uc774 \uac00\uc838\uc628 \uc18c\ube44\uc790\uc758 \uc1fc\ud551 \uacbd\ud5d8\uacfc \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc758 \ubcc0\ud654\ub294 \ud544\uc218\uc18c\ube44\uc7ac \uae30\uc5c5\uc774\ub098 \ube0c\ub79c\ub4dc\uac00 \uc9c1\uba74\ud55c \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790 \ud589\ub3d9, \uc778\uc2dd \ubc0f \ub2c8\uc988\uc5d0 \uad00\ud55c \uc18c\uc15c \ub9ac\uc2a4\ub2dd \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uba74 \uae30\uc874 \uace0\uac1d\uc758 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/div>[vc_empty_space 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aria-expanded=\"true\" aria-controls=\"ld-1597838216928-6d666a67-155b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\uc624\ub514\uc5b8\uc2a4 \uc778\uc0ac\uc774\ud2b8 \n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838216928-6d666a67-155b\" class=\"accordion-collapse collapse in\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838216928-6d666a67-155b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]\uc2a4\ud3ec\uce20 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc18c\ube44\uc790\uc778 \uc2a4\ud3ec\uce20 \ud32c\ub4e4\uc758 \ud589\ub3d9 \ubc0f \ud0dc\ub3c4\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec, \uc2a4\ud3ec\uce20 \uc870\uc9c1\uc774\ub098 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uacfc \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc788\uc5b4 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fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838237695-2f9da39a-1347\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838237695-2f9da39a-1347\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]\ud575\uc2ec \uc624\ud53c\ub2c8\uc5b8 \ub9ac\ub354\ub098 \uc8fc\uc694 \uc628\ub77c\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc2e0\ub8b0\uc131\uc744 \uac80\uc99d\ud558\uace0, \uadf8 \uc911\uc5d0\uc11c \uace0\uac1d\uc0ac\uc758 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba70 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a47db80e79ac\" href=\"#ld-1597838268793-cc41d363-2a7b\" aria-expanded=\"false\" aria-controls=\"ld-1597838268793-cc41d363-2a7b\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\uacbd\uc7c1 \ube0c\ub79c\ub4dc \ubd84\uc11d\n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838268793-cc41d363-2a7b\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838268793-cc41d363-2a7b\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]\uc5c5\uacc4 \ubca4\uce58\ub9c8\ud0b9 \ubd84\uc11d\uc758 \uc911\uc694 \ubd80\ubd84 \uc911 \ud558\ub098\uc778 \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. convosphere\uc758 \uac80\uc99d\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacbd\uc7c1 \uc778\ud154\ub9ac\uc804\uc2a4 \ubd84\uc11d(competitive-intelligence analysis)\uc744 \ud1b5\ud574 \uacbd\uc7c1\uc801 \uc6b0\uc704\ub97c \ucc28\uc9c0\ud558\uac70\ub098 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.[\/vc_column_text]<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"accordion-item panel  \">\n\n\t\t<div class=\"accordion-heading\" role=\"tab\" id=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<h4 class=\"accordion-title\">\n\t\t\t\t<a class=\"collapsed\" data-toggle=\"collapse\" data-parent=\"#vc_accordion_6a47db80e79ac\" href=\"#ld-1597838292451-fdfae3e3-2a63\" aria-expanded=\"false\" aria-controls=\"ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\ube0c\ub79c\ub4dc \uc131\uacfc \ubd84\uc11d \n\t\t\t\t\t\t\t\t\t\t<span class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838292451-fdfae3e3-2a63\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838292451-fdfae3e3-2a63\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]\uc218\uc2ed\uc5b5 \uac1c\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294 \uc18c\uc15c \ub9ac\uc2a4\ub2dd\uc740 \uc138\ubd84\ud654\ub418\uace0 \uc778\uacfc\uc801 \uc124\uba85\uc774 \uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \ub300\ud55c \ubd84\uc11d \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 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class=\"accordion-expander\">\n\t\t\t\t\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t\t\t\t\t\t<i class=\"fas fa-chevron-up\"><\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/h4>\n\t\t<\/div>\n\n\t\t<div id=\"ld-1597838312335-9d2cc472-0b48\" class=\"accordion-collapse collapse\" role=\"tabpanel\" aria-labelledby=\"heading_ld-1597838312335-9d2cc472-0b48\">\n\t\t\t<div class=\"accordion-content\">\n\t\t\t<p>[vc_column_text]\uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ub2e8\ud3b8\uc801\uc774\uac70\ub098 \uc77c\ucc28\uc6d0\uc801\uc774\uc9c0 \uc54a\uc73c\ubbc0\ub85c \ud55c\ubc88\uc5d0 \ubaa8\ub4e0 \uac83\uc744 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc77c\uad04\uc801\uc778 \uc194\ub8e8\uc158\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. 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margin-left:-54% !important;  }  } <\/style><div id=\"ld_images_group_element_6a47db80e805e\" class=\"liquid-img-group-single ld_images_group_element_6a47db80e805e\" >\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" data-parallax=\"true\" data-parallax-from='{\"translateY\":89}' data-parallax-to='{\"translateY\":-103}' data-parallax-options='{\"overflowHidden\":false,\"easing\":\"linear\"}'>\n\t\t\t<figure ><img decoding=\"async\" width=\"2560\" height=\"1700\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Cans of fizzy drinks\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-scaled.jpg 2560w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-300x199.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2021\/01\/osmar-do-canto-sSj0GHnkPkw-unsplash-1024x680.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-4 vc_col-md-6&#8243;]<style>@media (min-width: 992px) { .ld_spacer_6a47db80e87f1{height:110px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a47db80e87f1\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6a47db80e8945 h2{font-size:40px;line-height:1.2em;color:rgb(255, 255, 255);}@media (min-width: 992px) { .ld_fancy_heading_6a47db80e8945 h2 {margin-left:-150px !important;  }  } .ld_fancy_heading_6a47db80e8945 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6a47db80e8945 h2 {margin-left:-150px !important;  }  } <\/style><div class=\"ld-fancy-heading mask-text ld_fancy_heading_6a47db80e8945\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-words .split-inner\",\"duration\":\"1200\",\"delay\":\"150\",\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"translateY\":100},\"animations\":{\"translateY\":0}}' data-split-options='{\"type\":\"words\"}'><span class=\"ld-fh-txt\"> <b>\ub3cb\ubcf4\uc774\ub294 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825 \uad6c\ucd95<\/b><\/span><\/h2><\/div><style>@media (min-width: 992px) { .ld_spacer_6a47db80e8d1d{height:38px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a47db80e8d1d\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_fancy_heading_6a47db80e8e20 p{font-size:21px;line-height:1.25em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a47db80e8e20 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6a47db80e8e20 p {margin-right:5% !important;  }  } .ld_fancy_heading_6a47db80e8e20 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a47db80e8e20 p {margin-top:0px !important; margin-bottom:0px !important;  } @media (min-width: 992px) { .ld_fancy_heading_6a47db80e8e20 p {margin-right:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a47db80e8e20\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> \uad6c\ub9e4 \uc2dc\uc810\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc740 \ub9c8\ucf00\ud305 \ubc0f \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \uc81c\ud55c\uc801\uc73c\ub85c \uc218\uc6a9\ud558\uac70\ub098 \ucc38\uc5ec\ud569\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574, \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc811\uc810\uc744 \ub9c8\ub828\ud558\ub294\ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ub9ac\uc2a4\ub2dd\uc744 \ud1b5\ud574 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc \ubc0f \uc81c\ud488\uacfc \uad00\ub828\ub41c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0 \uc2dc\uc7a5 \ub0b4 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc158\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc73c\uba70 \uacbd\uc7c1 \ube0c\ub79c\ub4dc\uc640 \ube44\uad50\ud558\uc5ec \ubca4\uce58\ub9c8\ud0b9\ub3c4, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\ub3c4 \uc218\ub9bd\u00b7\uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><\/div><style>.ld_spacer_6a47db80e8ffd{height:35px;}@media (min-width: 992px) { .ld_spacer_6a47db80e8ffd{height:50px};}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a47db80e8ffd\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_row_inner gap=&#8221;30&#8243; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1617204456131{padding-bottom: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762023466{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_6a47db80e9102 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a47db80e9102 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a47db80e9102\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> The shift from bricks-and-mortar to e-commerce and omnichannel shopping has created a new retail paradigm that exposes customers to brands they may not previously have considered. To cut through the noise, brands have to keep their finger on the pulse and see themselves from the consumer\u2019s point of view. More than ever, purchase decisions are influenced by word-of-mouth (WOM) recommendations on blogs, forums and social media that mirror, or sometimes even drive, broader trends in product categories.<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590762184666{border-left-width: 2px !important;padding-left: 10% !important;border-left-color: rgba(255,255,255,0.3) !important;border-left-style: solid !important;}&#8221;]<style>.ld_fancy_heading_6a47db80e9261 p{font-size:17px;line-height:1.5em;color:rgb(255, 255, 255);}.ld_fancy_heading_6a47db80e9261 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a47db80e9261\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> The dynamic nature of peer-to-peer interactions in the new retail landscape may appear overwhelming, but they present a wealth of opportunities for FMCG brands. Whereas once traditional surveys were the only method to gain reliable customer-insight, brands can now treat these online conversations and exchanges as an enormous focus group. 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