{"id":29963,"date":"2020-08-19T15:51:46","date_gmt":"2020-08-19T15:51:46","guid":{"rendered":"https:\/\/convosphere.com\/influencer-marketing\/"},"modified":"2022-09-22T11:29:12","modified_gmt":"2022-09-22T11:29:12","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/convosphere.com\/ja\/influencer-marketing\/","title":{"rendered":"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1655458753947{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; 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ld_spacer_6af1f5c15b81c\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<style>.ld_icon_box_6af1f5c15b9b5 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6af1f5c15b9b5 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6af1f5c15b9b5 h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_6af1f5c15b9b5:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6af1f5c15b9b5 vc_custom_1656581093442\" id=\"ld_icon_box_6af1f5c15b9b5\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Helping-Amplify-Your-Presence.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Verify Influencer Authenticity<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6af1f5c15bfdc{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af1f5c15bfdc\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<style>.ld_icon_box_6af1f5c15c1b7 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6af1f5c15c1b7 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to 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Presence<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6af1f5c15c7b7{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af1f5c15c7b7\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<style>.ld_icon_box_6af1f5c15c94c .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6af1f5c15c94c .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text !important;-webkit-background-clip:text !important;text-fill-color:transparent !important;-webkit-text-fill-color:transparent !important;line-height:1.15em !important;}.ld_icon_box_6af1f5c15c94c h3{color:rgb(57, 185, 191);margin-bottom:px;}.ld_icon_box_6af1f5c15c94c:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-sm iconbox-icon-image ld_icon_box_6af1f5c15c94c vc_custom_1656581163493\" id=\"ld_icon_box_6af1f5c15c94c\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Verify-Authenticity-Of-Influencers.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Strategise Influencer Partnerships<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6af1f5c15cdd8{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af1f5c15cdd8\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row][vc_column align=&#8221;text-center&#8221;]<style>.ld_button_6af1f5c15cf33.btn-icon-solid .btn-icon{background:rgb(57, 185, 191);}.ld_button_6af1f5c15cf33.btn-icon-circle.btn-icon-ripple 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!important;}&#8221;][vc_column offset=&#8221;vc_col-md-9&#8243;][vc_empty_space height=&#8221;50px&#8221;]<style>.ld_fancy_heading_6af1f5c15e8fa p{font-size:23px;line-height:1.5em;}.ld_fancy_heading_6af1f5c15e8fa .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af1f5c15e8fa\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-split-text=\"true\" data-custom-animations=\"true\" data-ca-options='{\"triggerHandler\":\"inview\",\"animationTarget\":\".lqd-lines .split-inner\",\"duration\":700,\"delay\":100,\"easing\":\"easeOutQuint\",\"direction\":\"forward\",\"initValues\":{\"scale\":1},\"animations\":{\"scale\":1}}' data-split-options='{\"type\":\"lines\"}'><span class=\"ld-fh-txt\"> 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height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6af1f5c16a628\" class=\"liquid-img-group-container ld_images_group_container_6af1f5c16a628\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6af1f5c16a7c5\" class=\"liquid-img-group-single ld_images_group_element_6af1f5c16a7c5\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1363-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]When narrowing down a list of suitable influencers, we evaluate and perform key opinion leader profiling based on expertise and relevancy in a specified topic area, the impact the influencer has had on their own social network with reach and engagement, a qualitative assessment on the nature of their followers in relation to demographics, identifying how often the influencer posts surrounding that subject area, whether their content is relevant and shares interest with the topic area, and how much engagement and value the influencer can bring.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Based on these quantitative and qualitative variables, we help develop an effective campaign that is aligned with the influencer\u2019s tone of voice and has the potential for an effective influencer campaign. We then present clients with a shortlist of the most suitable influencers for their campaign as well as potential engagement opportunities to create an effective social media influencer strategy.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1597851585677{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f2f4f7 !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:4%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243; el_class=&#8221;vc_col-sm-push-6&#8243;]<style>.ld_fancy_heading_6af1f5c16acc3 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6af1f5c16acc3 h2 {padding-right:25% !important;  }  } .ld_fancy_heading_6af1f5c16acc3 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af1f5c16acc3 h2 {padding-right:25% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af1f5c16acc3\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Make marketing a success<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1597851895252{margin-bottom: 1.5em !important;border-left-width: 2px !important;padding-left: 7% !important;border-left-color: #39b9bf !important;border-left-style: solid !important;}&#8221;]<strong>We can support in locating effective influencers, measuring the overall outreach and influencer activity, and evaluating engagement rates and conversation volumes so that you\u2019ll know the value of the campaign and each individual influencer, beyond the sales figures.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u8cfc\u8cb7\u306b\u95a2\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3068\u3044\u3063\u305f\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3078\u3088\u308a\u826f\u3044\u30ea\u30fc\u30c1\u30a2\u30a6\u30c8\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5370\u8c61\u3092\u3088\u308a\u6df1\u304f\u3001\u4fe1\u983c\u306e\u304a\u3051\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243; 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src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/nesa-by-makers-IgUR1iX0mqM-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/nesa-by-makers-IgUR1iX0mqM-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/nesa-by-makers-IgUR1iX0mqM-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; accent_color=&#8221;#39b9bf&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Grasping and understanding how influencers 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cost effectiveness, using our in-house methodology, our team of experts can measure the return of investment (ROI) of your influencer marketing campaign, so you\u2019ll be able to track the success during every step.<\/p>\n<p>We use our social listening tools to monitor the performance of the campaign and combine different technologies to enable us to track engagement levels, brand and product awareness, virality and conversion trends on a local and global level.<\/p>\n<p>Our influencer analytics tracks the performance of the influencer campaign with a social listening platform whilst running key audience analysis for a 360-degree view of the campaign.[\/vc_column_text]<style>.ld_spacer_6af1f5c16b5aa{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6af1f5c16b5aa\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6af1f5c16b6e7\" 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