{"id":29944,"date":"2020-08-19T13:38:05","date_gmt":"2020-08-19T13:38:05","guid":{"rendered":"https:\/\/convosphere.com\/competitor-analysis\/"},"modified":"2026-10-07T21:08:46","modified_gmt":"2026-10-07T21:08:46","slug":"competitor-analysis","status":"publish","type":"page","link":"https:\/\/convosphere.com\/ja\/competitor-analysis\/","title":{"rendered":"\u7af6\u5408\u5206\u6790"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1656104527722{padding-top: 30px !important;padding-bottom: 30px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; 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css=&#8221;.vc_custom_1656110066436{padding-top: 40px !important;padding-bottom: 10px !important;}&#8221; ca_delay=&#8221;150&#8243; ca_init_translate_y=&#8221;43&#8243; ca_duration=&#8221;1200&#8243;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;]<style>.ld_fancy_heading_6ad9a348248ab h3{color:rgb(38, 105, 158);}@media (min-width: 992px) { .ld_fancy_heading_6ad9a348248ab h3 {margin-bottom:0.15em !important;  }  } .ld_fancy_heading_6ad9a348248ab .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6ad9a348248ab h3 {margin-bottom:0.15em !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ad9a348248ab\">\n\t<h3 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> 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191);margin-bottom:px;}.ld_icon_box_6ad9a34824cb7:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_6ad9a34824cb7 vc_custom_1656589677956\" id=\"ld_icon_box_6ad9a34824cb7\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Competitive-intelligence-analysis.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Uncovering Competitor Strategies<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6ad9a348251ea{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ad9a348251ea\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; 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class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Giving-you-a-comprehensive-vision.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Measuring the Efficacy of Competitor Communication<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6ad9a348257d9{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ad9a348257d9\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<style>.ld_icon_box_6ad9a34825905 .iconbox-icon-container{color:rgb(245, 99, 75);border-radius:px;}.ld_icon_box_6ad9a34825905 .iconbox-icon-container i{background:-webkit-linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background:linear-gradient(to bottom right, rgb(245, 99, 75) 20%, rgb(254, 148, 24) 80%);background-clip:text 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class=\"icon-et-envelope\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n<style>.ld_spacer_6ad9a34828734{height:17px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6ad9a34828734\"><span class=\"liquid_empty_space_inner\"><\/span><\/div><style>.ld_button_6ad9a3482883f.btn-icon-solid .btn-icon{background:#ffffff;}.ld_button_6ad9a3482883f.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:#ffffff;}.ld_button_6ad9a3482883f.btn-icon-solid:hover .btn-icon{background:#ffffff;}.ld_button_6ad9a3482883f .btn-icon{color:#ffffff;margin-right:9px !important;}.ld_button_6ad9a3482883f{color:#ffffff;font-size:14px !important;font-weight:600 !important;letter-spacing:0.02em !important;}.ld_button_6ad9a3482883f:hover{color:#ffffff;}.ld_button_6ad9a3482883f:before{background:-webkit-linear-gradient(to right, #ffffff 0%, #ffffff 100%);background:linear-gradient(to right, #ffffff 0%, #ffffff 100%);}.ld_button_6ad9a3482883f:after{background:-webkit-linear-gradient(to right, #ffffff 0%, #ffffff 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class=\"icon-et-phone\"><\/i><\/span>\t\t\t<\/span>\n<\/a>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597844044967{padding-top: 40px !important;padding-bottom: 100px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_6ad9a34828f70 h2{font-size:40px;}.ld_fancy_heading_6ad9a34828f70 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ad9a34828f70\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> 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class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6ad9a34829237\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6ad9a34829328\" class=\"liquid-img-group-container ld_images_group_container_6ad9a34829328\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6ad9a3482945c {margin-right:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_6ad9a3482945c\" class=\"liquid-img-group-single ld_images_group_element_6ad9a3482945c\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1080\" height=\"600\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234-1024x683.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234.jpg 1920w\" class=\"\" alt=\"\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column css=&#8221;.vc_custom_1601028902137{margin-top: -150px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1597844090546{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #f3f5f8 !important;}&#8221;]You can also gain real-user feedback on competitors\u2019 products and services as well as geographic and demographic insights on your customers. In doing this, you can also discover your competitors\u2019 online visibility and brand recognition.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597844372296{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f3f5f8 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6 vc_hidden-sm vc_hidden-xs&#8221;]<div id=\"ld_images_group_container_6ad9a34829761\" class=\"liquid-img-group-container ld_images_group_container_6ad9a34829761\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6ad9a348298a3 {margin-left:-80% !important;  }  } <\/style><div id=\"ld_images_group_element_6ad9a348298a3\" class=\"liquid-img-group-single ld_images_group_element_6ad9a348298a3\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_6ad9a34829b87 h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6ad9a34829b87 h2 {padding-left:5% !important;  }  } .ld_fancy_heading_6ad9a34829b87 .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6ad9a34829b87 h2 {padding-left:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6ad9a34829b87\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Gathering competitor analysis<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1601029008014{padding-left: 5% !important;}&#8221;]Our competitor analysis service uses social listening and social intelligence to provide key insights into how your competitors are perceived across all areas of their business, from product and brand awareness to customer relationship management (CRM) and corporate social responsibility (CSR).<\/p>\n<p>There are a variety of social listening tools which can make competitive analysis much easier and more effective. For example, you\u2019ll be able to see how consumers are responding to an ad campaign run by your competitor, which you otherwise wouldn\u2019t be able to do. This will also provide insights on how your consumers respond to these campaigns and identify which improvements could be made.<\/p>\n<p>Understanding how products are received by your target audience of your competitors and what they like and dislike means that you can replicate a similar idea or at least have awareness of what not to do. You\u2019ll also be able to find out what your competitors\u2019 audience loves and why, which can provide you with guidance on offering a similar service to take advantage of market targeting.[\/vc_column_text]<style>.ld_spacer_6ad9a34829f08{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6ad9a34829f08\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]<div id=\"ld_images_group_container_6ad9a34829ff4\" class=\"liquid-img-group-container ld_images_group_container_6ad9a34829ff4\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6ad9a3482a12b {margin-left:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_6ad9a3482a12b\" class=\"liquid-img-group-single ld_images_group_element_6ad9a3482a12b\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"lr\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column css=&#8221;.vc_custom_1601029158138{margin-top: -60px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1597844448195{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}&#8221;]Competitor analysis works by evaluating the structure, product positioning, services and marketing strategies of your competitors. 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\u7af6\u5408\u5206\u6790\u3084\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3001\u305d\u306e\u624b\u6cd5\u306a\u3069\u306b\u3064\u3044\u3066\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3084\u3054\u76f8\u8ac7\u3092\u627f\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u305c\u3072\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601029744439{padding-top: 20px !important;}&#8221;]<style>.ld_button_6ad9a3482a57d.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6ad9a3482a57d.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6ad9a3482a57d.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_6ad9a3482a57d{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 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srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Brand Tracking &amp; Performance<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/brand-tracking-performance\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29944","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Competitive-Intelligence &amp; Competitive Strategy | Convosphere<\/title>\n<meta name=\"description\" content=\"Competitor analysis provides you with a comprehensive vision of the strengths and weaknesses of current and potential competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convosphere.com\/ja\/wp-json\/wp\/v2\/pages\/29944\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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