{"id":29944,"date":"2020-08-19T13:38:05","date_gmt":"2020-08-19T13:38:05","guid":{"rendered":"https:\/\/convosphere.com\/competitor-analysis\/"},"modified":"2026-10-07T21:08:46","modified_gmt":"2026-10-07T21:08:46","slug":"competitor-analysis","status":"publish","type":"page","link":"https:\/\/convosphere.com\/ja\/competitor-analysis\/","title":{"rendered":"\u7af6\u5408\u5206\u6790"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row enable_gradient=&#8221;yes&#8221; css=&#8221;.vc_custom_1656104527722{padding-top: 30px !important;padding-bottom: 30px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; gradient_bg=&#8221;-webkit-linear-gradient(65deg, rgb(0, 163, 178) 0%, rgb(39, 104, 158) 100%)&#8221; 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191);margin-bottom:px;}.ld_icon_box_6af46d73a2d29:hover h3{color:rgb(57, 185, 191);}<\/style>\n<div class=\"iconbox iconbox-md iconbox-heading-xs iconbox-icon-image ld_icon_box_6af46d73a2d29 vc_custom_1656589677956\" id=\"ld_icon_box_6af46d73a2d29\"  data-plugin-options='{\"color\":\"rgb(245, 99, 75):rgb(254, 148, 24)\"}'  >\n\t\n\t\t<div class=\"iconbox-icon-wrap\"><span class=\"iconbox-icon-container\"><img decoding=\"async\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2022\/06\/Competitive-intelligence-analysis.png\" class=\"liquid-image-icon\" \/><\/span><\/div><!-- \/.iconbox-icon-wrap -->\t\n\t\t\n\t\t\n\t<h3 class=\"font-weight-bold\" >Uncovering Competitor Strategies<\/h3>\t\t\t\n\t\t\n\t\n<\/div>\n<style>.ld_spacer_6af46d73a3441{height:10px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6af46d73a3441\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; 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class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6af46d73a8304\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6af46d73a8409\" class=\"liquid-img-group-container ld_images_group_container_6af46d73a8409\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6af46d73a8568 {margin-right:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_6af46d73a8568\" class=\"liquid-img-group-single ld_images_group_element_6af46d73a8568\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1080\" height=\"600\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234.jpg\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234-1024x683.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1234.jpg 1920w\" class=\"\" alt=\"\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column css=&#8221;.vc_custom_1601028902137{margin-top: -150px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1597844090546{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #f3f5f8 !important;}&#8221;]You can also gain real-user feedback on competitors\u2019 products and services as well as geographic and demographic insights on your customers. In doing this, you can also discover your competitors\u2019 online visibility and brand recognition.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1597844372296{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f3f5f8 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6 vc_hidden-sm vc_hidden-xs&#8221;]<div id=\"ld_images_group_container_6af46d73a8952\" class=\"liquid-img-group-container ld_images_group_container_6af46d73a8952\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6af46d73a8aa7 {margin-left:-80% !important;  }  } <\/style><div id=\"ld_images_group_element_6af46d73a8aa7\" class=\"liquid-img-group-single ld_images_group_element_6af46d73a8aa7\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; ca_duration=&#8221;1200&#8243; ca_delay=&#8221;120&#8243; ca_init_translate_x=&#8221;-37&#8243;]<style>.ld_fancy_heading_6af46d73a8dfc h2{font-size:40px;}@media (min-width: 992px) { .ld_fancy_heading_6af46d73a8dfc h2 {padding-left:5% !important;  }  } .ld_fancy_heading_6af46d73a8dfc .lqd-highlight-inner{height:0.275em;bottom:0px;}@media (min-width: 992px) { .ld_fancy_heading_6af46d73a8dfc h2 {padding-left:5% !important;  }  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6af46d73a8dfc\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Gathering competitor analysis<\/span><\/h2><\/div>[vc_column_text css=&#8221;.vc_custom_1601029008014{padding-left: 5% !important;}&#8221;]Our competitor analysis service uses social listening and social intelligence to provide key insights into how your competitors are perceived across all areas of their business, from product and brand awareness to customer relationship management (CRM) and corporate social responsibility (CSR).<\/p>\n<p>There are a variety of social listening tools which can make competitive analysis much easier and more effective. For example, you\u2019ll be able to see how consumers are responding to an ad campaign run by your competitor, which you otherwise wouldn\u2019t be able to do. This will also provide insights on how your consumers respond to these campaigns and identify which improvements could be made.<\/p>\n<p>Understanding how products are received by your target audience of your competitors and what they like and dislike means that you can replicate a similar idea or at least have awareness of what not to do. You\u2019ll also be able to find out what your competitors\u2019 audience loves and why, which can provide you with guidance on offering a similar service to take advantage of market targeting.[\/vc_column_text]<style>.ld_spacer_6af46d73a9210{height:32px;}<\/style>\n<div class=\"ld-empty-space vc_hidden-md vc_hidden-lg ld_spacer_6af46d73a9210\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]<div id=\"ld_images_group_container_6af46d73a9311\" class=\"liquid-img-group-container ld_images_group_container_6af46d73a9311\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<style>@media (min-width: 992px) { .ld_images_group_element_6af46d73a9483 {margin-left:-110% !important;  }  } <\/style><div id=\"ld_images_group_element_6af46d73a9483\" class=\"liquid-img-group-single ld_images_group_element_6af46d73a9483\" data-shadow-style=\"4\" data-roundness=\"6\" data-inview=\"true\" data-animate-shadow=\"true\" data-reveal=\"true\" data-reveal-options='{\"direction\":\"lr\",\"bgcolor\":\"\",\"delay\":\"\"}'>\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash.jpg 1024w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/09\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column css=&#8221;.vc_custom_1601029158138{margin-top: -60px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1597844448195{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}&#8221;]Competitor analysis works by evaluating the structure, product positioning, services and marketing strategies of your competitors. However, it\u2019s important to know which aspects are worth analysing, the best competitors to analyse and compare to and understand how you can use the competitor positioning strategy analysis to benefit your own business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; css=&#8221;.vc_custom_1590763534215{margin-top: -40px !important;padding-bottom: 60px !important;}&#8221; ca_duration=&#8221;1200&#8243; ca_init_translate_y=&#8221;50&#8243; ca_init_rotate_x=&#8221;-85&#8243; ca_init_translate_z=&#8221;-151&#8243;][vc_column css=&#8221;.vc_custom_1597844769674{padding-top: 60px !important;padding-right: 5% !important;padding-bottom: 50px !important;padding-left: 5% !important;background-position: 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\u7af6\u5408\u5206\u6790\u3084\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3001\u305d\u306e\u624b\u6cd5\u306a\u3069\u306b\u3064\u3044\u3066\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3084\u3054\u76f8\u8ac7\u3092\u627f\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u305c\u3072\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/span><\/p><\/div>[\/vc_column_inner][vc_column_inner align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-1 vc_col-md-4&#8243; responsive_css=&#8221;padding_top_medium:5px&#8221; css=&#8221;.vc_custom_1601029744439{padding-top: 20px !important;}&#8221;]<style>.ld_button_6af46d73a9908.btn-icon-solid .btn-icon{background:rgb(255, 255, 255);}.ld_button_6af46d73a9908.btn-icon-circle.btn-icon-ripple .btn-icon:before{border-color:rgb(255, 255, 255);}.ld_button_6af46d73a9908.btn-icon-solid:hover .btn-icon{background:rgb(255, 255, 255);}.ld_button_6af46d73a9908{color:rgb(255, 255, 255);border-color:rgb(255, 255, 255);font-size:16px !important;box-shadow:0px 0px 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srcset=\"https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507.jpg 1920w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-300x200.jpg 300w, https:\/\/convosphere.com\/wp-content\/uploads\/2020\/08\/191210_Bethebusinesss_London_1507-1024x683.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Brand Tracking &amp; Performance<\/h3>\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"\/brand-tracking-performance\/\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row enable_&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29944","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Competitive-Intelligence &amp; Competitive Strategy | Convosphere<\/title>\n<meta name=\"description\" content=\"Competitor analysis provides you with a comprehensive vision of the strengths and weaknesses of current and potential competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convosphere.com\/ja\/wp-json\/wp\/v2\/pages\/29944\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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